Gogo Zoger

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Articles

The Ultimate Guide To Growing Your Beauty Brand Through Affiliate Marketing

2 months ago | ecommercefastlane.com | Gogo Zoger |Steve Hutt

When beauty giant Sephora approached Reverie about a potential partnership in 2015, founders Garrett and Hillary Markenson did something unexpected—they said no. “We originally said, We’re not ready, we can’t do this,” recalls Hillary, the brand’s president. Fast forward six months, and Sephora came knocking again. This time, the bootstrapped brand took the leap and became one of Sephora’s first clean hair care brands, helping establish the retailer’s Clean at Sephora standards.
How Fur’s Founders Pioneered A New Beauty Category Through Trust And Persistence

2 months ago | ecommercefastlane.com | Gogo Zoger |Steve Hutt

Childhood friends Laura Schubert and Lillian Tung launched their New York–based brand, Fur, in 2015. It’s a beauty brand that transformed an overlooked personal care category into a multimillion-dollar business. Starting with a $10,000 investment, Laura and Lillian built a company focused on the care of pubic hair and skin. The attention to grooming and natural ingredients elevated Fur, and it now sits on the shelves of major retailers like Ulta Beauty—all while remaining self-funded.
From Dorm Room To 300 Stores: How To Grow Through Community Building

2 months ago | ecommercefastlane.com | Gogo Zoger |Steve Hutt

Aliyah Marandiz started out making sugaring paste in her college dorm room late at night, but never imagined it would evolve into a multimillion-dollar beauty brand. Focusing on her local community and authentic marketing, she transformed an ancient Middle Eastern hair removal method into a modern beauty revolution. Aliyah tapped into her local support system of friends, family, and neighbors—along with seasoned manufacturers—to bring Sugardoh to life.
How Kloo’s Year-Long Soft-Launch Strategy Led To Rapid Growth

Jan 22, 2025 | ecommercefastlane.com | Gogo Zoger |Steve Hutt

When Claudia Snoh and her mother, Mariella Cho, launched Kloo, their craft coffee concentrate brand, they took an unconventional approach: soft launching to elicit customer feedback so they could refine the brand and product before an official brand launch. This strategy might sound counterintuitive, but it proved to be the cornerstone of their current success.
The Slow Burn Strategy To Massive Retail Success

Jan 7, 2025 | ecommercefastlane.com | Steve Hutt |Gogo Zoger

In 2012, Calgary-based endurance athlete and adventure television host Simon Donato knew it was time to launch his dream oatmeal company. He had been recognized for years as “the health guy,” and he was ready to build a consumer packaged goods (CPG) brand around it. Simon and his cofounder Brad Slessor invested $30,000 to $40,000 each into launching Stoked Oats.
Key Strategies For Disrupting An Industry

Dec 3, 2024 | ecommercefastlane.com | Steve Hutt |Gogo Zoger

Growing up as the daughter of a Chilean hairdresser in Sweden, Babba Rivera experienced firsthand the challenges of cultural identity and professional limitations. So, she launched her hair care brand, Ceremonia, with a mission to transform an entire industry by celebrating her Latin American roots and challenging beauty’s status quo. Accepting and celebrating her heritage is a coming home of sorts for Babba.
From Family Shop To Luxury Chocolate Empire: Lessons From Compartés Chocolate

Oct 24, 2024 | ecommercefastlane.com | Steve Hutt |Gogo Zoger

Since the age of 15, chocolatier Jonathan Grahm has worked at Compartés Chocolate, having started out in the shipping department. By the time he was 21, he was the company’s lead chocolate maker. Jonathan, along with his team, handmakes the ganache-filled truffles and candy-center bars crafted with fresh, natural ingredients out of the company’s La Brea, California, chocolate factory.
Universal Lessons That Will Increase Brand Longevity

Oct 22, 2024 | ecommercefastlane.com | Steve Hutt |Gogo Zoger

In 2014, sisters Taylor and Ali Frankel, along with their chemical engineer mother, Jenny, launched NUDESTIX from their home in Toronto, Canada. Their mission was clear: create easy-to-use multitasking makeup products for every woman. They knew their audience: the woman who preferred an extra 10 minutes of sleep over elaborate beauty routines. Their flagship products, makeup sticks that provide a fresh-faced appearance, were designed without the need for brushes or complex techniques.
The Best Strategies For Evolving Your Branding

Oct 7, 2024 | ecommercefastlane.com | Steve Hutt |Gogo Zoger

In 2012, Peter Maldonado and Rashid Ali launched Chomps with a clear vision: Create a healthier version of Slim Jims for the CrossFit crowd. They began their journey on Shopify as a niche ecommerce brand offering high-quality, grass-fed beef jerky sticks and have transformed into a provider of family-friendly snacks stocked in major retailers across the US.
Marketing Strategies Every Entrepreneur Can Use

Sep 24, 2024 | ecommercefastlane.com | Steve Hutt |Gogo Zoger

In the fast-paced world of beauty and skin care, longevity is rare. Yet OSEA Malibu, a brand that offers seaweed-based skin care products, founded in 1996, has not only survived but thrived for nearly three decades. CEO Melissa Palmer, daughter of company founder Jenefer Palmer, has steered the brand from its humble beginnings in Malibu, California, into a global presence.