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1 month ago | 
brnw.ch | Alexandra Shimalla |Goizueta Effect
From Barbie to Dove and Dasani to Sephora, brands are constantly shifting to reflect their markets and make their customers feel seen. Emory University's Goizueta Business School Professor Omar Rodríguez-Vilá joins to discuss the power of brand inclusivity, how to serve the needs of historically underrecognized communities, and what sets inclusive brands apart.
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2 months ago | 
brnw.ch | Áine Doris |Hewlett Packard |Goizueta Effect
How can organizations make robust decisions when time is short, and the stakes are high? It’s a conundrum not unfamiliar to the U.S. Food and Drug Administration. Back in 2021, the FDA found itself under tremendous pressure to decide on the approval of the experimental drug aducanumab, designed to slow the progress of Alzheimer’s disease—a debilitating and incurable condition that ranks among the top 10 causes of death in the United States.
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Jan 15, 2025 | 
brnw.ch | Emory Business |Goizueta Effect
From Barbie to Dove and Dasani to Sephora, brands are constantly shifting to reflect their markets and make their customers feel seen. Emory University's Goizueta Business School Professor Omar Rodríguez-Vilá joins to discuss the power of brand inclusivity, how to serve the needs of historically underrecognized communities, and what sets inclusive brands apart.
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Jan 10, 2025 | 
brnw.ch | Emory Business |Goizueta Effect
The following article originally published on BusinessBecause. Considering enrolling in an MBA as someone from a nontraditional student background? Find out three valuable lessons this former hospital nurse has learned during his MBA. There are some careers where enrolling in a two-year business degree doesn’t seem like an obvious step to get ahead. While finance professionals and consultants often build an MBA into their plans, it’s less common for ballet dancers, for example.
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Dec 30, 2024 | 
brnw.ch | Emory Business |Goizueta Effect
This article was originally published on BusinessBecause.com. By Nick Harland. Back when Maya Dantzler 24MBA was knocking on North Carolina doors encouraging people to vote, she probably couldn’t have foreseen the direction her career would take. But that doesn’t mean her time as a canvasser went to waste. “That was still, to this day, the hardest job I ever had,” she explains. There are no days off when you’re campaigning.
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Nov 15, 2024 | 
brnw.ch | Alexandra Shimalla |Goizueta Effect
Join us in celebrating Veterans Day throughout the month of November, as we profile three remarkable veterans in the Goizueta community, each on a unique path but united by their shared commitment to excellence, both in service and beyond. At Goizueta Business School, supporting veterans and active-duty military members has long been a core value, woven into the school’s identity. Goizueta welcomed its inaugural class of the new Master in Business for Veterans program earlier this year.
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Nov 7, 2024 | 
brnw.ch | Alexandra Shimalla |Goizueta Effect
From Barbie to Dove and Dasani to Sephora, brands are constantly shifting to reflect their markets and make their customers feel seen. Emory University's Goizueta Business School Professor Omar Rodríguez-Vilá joins to discuss the power of brand inclusivity, how to serve the needs of historically underrecognized communities, and what sets inclusive brands apart.
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Oct 31, 2024 | 
brnw.ch | Emory Business |Michelle Ricker |Goizueta Effect
The 16th-annual Veterans Day ceremony focused on building community and honoring service, recognizing veterans as well as active-duty military members across the faculty, staff and students of Emory and beyond. Originally published on Emory News Center. By Michelle Ricker. On a crisp morning, members of the Emory—and wider Atlanta—communities gathered on the Quad to pay respects to those who have served in the nation’s uniformed services during the university’s 16th-annual Veterans Day Ceremony.
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Oct 16, 2024 | 
brnw.ch | Alexandra Shimalla |Goizueta Effect
From Barbie to Dove and Dasani to Sephora, brands are constantly shifting to reflect their markets and make their customers feel seen. Emory University's Goizueta Business School Professor Omar Rodríguez-Vilá joins to discuss the power of brand inclusivity, how to serve the needs of historically underrecognized communities, and what sets inclusive brands apart.
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Oct 10, 2024 | 
brnw.ch | Alexandra Shimalla |Goizueta Effect
From Barbie to Dove and Dasani to Sephora, brands are constantly shifting to reflect their markets and make their customers feel seen. Emory University's Goizueta Business School Professor Omar Rodríguez-Vilá joins to discuss the power of brand inclusivity, how to serve the needs of historically underrecognized communities, and what sets inclusive brands apart.
