Articles
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Aug 5, 2024 |
klaviyo.com | Grace Lau
You’ve heard it before: consumers are raising their standards about the brands they do business with. And personalization is a big part of that equation. According to McKinsey & Company, 72% of shoppers expect the businesses they buy from to recognize them as individuals and know their interests, while 78% say they’re more likely to make repeat purchases from companies that provide a personalized experience.
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Aug 1, 2024 |
klaviyo.com | Grace Lau
Creating email campaigns can be incredibly time-consuming. That’s especially true when you’re putting out a high volume of emails for different audiences at the same time. Newsletters, promotional emails, and transactional emails all require different strategies when it comes to subject lines, calls to action, and visuals. On top of that, emails may need to go through several rounds of proofing and revision before you send them out, so any opportunity to save time is critical.
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Aug 1, 2024 |
klaviyo.com | Grace Lau
Just because SMS messages are short doesn’t mean they’re always easy to write. With a (very) limited character count, every letter matters. Don’t let writer’s block stop you from reaping all the benefits from this valuable marketing channel. After all, our 2024 SMS consumer trends research found that more consumers are buying more often from SMS messages: 86% of consumers we surveyed made two or more purchases in the last year from a branded text.
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Jul 29, 2024 |
klaviyo.com | Grace Lau
The type of users Pinterest attracts aren’t just ready to buy. They’re ready to spend big, if they see something they like. More than half of all users consider Pinterest a shopping destination, and users save over 1.5 billion Pins across more than 10 million boards every week, storing ideas for holiday and birthday presents, home renovations, and more.
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May 21, 2024 |
graceartwise.medium.com | Grace Lau
I have worked in art for over a decade and have seen it turn from an extreme niche to somewhat of a hype in the last couple of years. Nowadays, many companies are claiming the vision of 'democratizing art', but first, we should realize that talking about democratizing the art industry means talking about two aspects: the creative and the investment side.
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