Graeme Moran

London

Associate Editor at Drapers

Associate Editor @Drapers. Instagram @graeme_moran

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Articles

Video: Women in retail - how to lead the change with John Lewis

2 weeks ago | drapersonline.com | Graeme Moran

Panel: - Beth Pettet, head of menswear and childrenswear, John LewisHaving spent the majority of her career working in the menswear sector as part of an all female-led buying team at John Lewis, Pettet is now head of menswear and childrenswear at the UK department store, where she has worked for over 15 years.
Orlebar Brown’s tech transformation: sun, swimwear and seamless shopping

3 weeks ago | drapersonline.com | Graeme Moran

Premium resortwear brand Orlebar Brown’s products cater to a certain type of shopper. Its signature tailored men’s swimming shorts, for example, were created to smartly dress its customers while holidaying in luxurious hotspots around the world. Designed by founder Adam Brown, the concept takes the wearer seamlessly from the plane to the pool, from the beach to the bar, or from a sun lounger to a sunset soiree.
A £100m plan: TOG24 teams up with Shaun the Sheep, marking a new chapter of growth

3 weeks ago | drapersonline.com | Graeme Moran

Outdoor lifestyle brand TOG24 is launching a new kidswear range in partnership with Shaun the Sheep, the eponymous star of the Aardman TV show, which was a spin-off series following Shaun’s first appearance in Wallace & Gromit: A Close Shave. The collaboration is part of TOG24’s renewed focus on, and expansion of its kidswear range, after it doubled its turnover in the last five years – reaching £50m in 2023-24.
Connected Consumer: What shoppers want in 2025

4 weeks ago | drapersonline.com | Graeme Moran

Drapers’ Connected Consumer report is the ultimate guide to understanding fashion shoppers in 2025. Featuring exclusive data from an extensive survey of 2,000 UK consumers, this in-depth research takes you inside the minds of shoppers – unlocking insights into their wants, priorities and expectations. An annual report, the series tracks and decodes evolving shopper behaviours and preferences within the fashion retail space, across UK adults.
Resale, rental, repair: how to unlock your recommerce potential

4 weeks ago | drapersonline.com | Graeme Moran

The rise of peer-to-peer resale platforms such as Depop, Vinted, Ebay and Vestiaire Collective illustrates the surge in consumer interest in recommerce in recent years. Vintage, second-hand, pre-loved fashion items have officially gone mainstream. At the same time, international legislation is on the horizon that will govern how fashion businesses approach the challenges of circularity and sustainability within their operations.
Webinar: Women in retail - how to lead the change with John Lewis

1 month ago | drapersonline.com | Graeme Moran

Panel: - Beth Pettet, head of fashion brands, John LewisHaving spent the majority of her career working in the menswear sector, most recently as head of menswear in an all female-led buying team at John Lewis, Pettet is now head of fashion brands at the UK department store, where she has worked for over 15 years.
'Rewrite the rules to turn challenges into lasting advantages'

1 month ago | drapersonline.com | Graeme Moran

The foundations of retail are being upended. The gap between customer expectations and current capabilities of retailers and brandsis not just a technology challenge – it requires a fundamental re-imagining of retail. Success now depends on rethinking every aspect of retail: from how your business engages with its customers, to how your associates’ expertise – and even your operations – scale on demand is now open to transformation.
Meet Fashioncheque, the gift card solution launching in the UK

1 month ago | drapersonline.com | Graeme Moran

Drapers meets Kevin Stone (pictured below), business development at Fashioncheque, to find out more about its UK launch. In the last nine years, Fashioncheque has had great success across Europe. Why do you think it has been successful? Fashioncheque has solved the problem people have of buying or gifting fashion for other people. It offers a wide range of fashion brands from international names to niche independent boutiques and receivers can use their gift card both online and in store.
Shopper survey: the 2025 consumer trends to know

1 month ago | drapersonline.com | Graeme Moran

With the ecommerce clothing market projected to hit $1.6tn (£1.3tn) by 2030, brands and retailers are in a race to stand out. This new report, which surveyed 2,000 online shoppers spread evenly across the US, UK, France, Italy and Australia, dives into important themes such as where shoppers find inspiration, what drives conversions online and how brands and retailers can reduce cart abandonment.
Scouting for labels: how trade show Scoop selected its 2025 brands

2 months ago | drapersonline.com | Graeme Moran

Trade show Scoop is back for the autumn/winter 25 season, taking place on 9-11 February 2025 at Olympia West in London’s Kensington. The event’s founder and managing director, Karen Radley, shares her secrets on how she scouts for international designers, what brands she recommends buyers keep an eye on at February’s show and why Scoop is an “unmissable” event on the fashion buying calendar. Scoop has built a reputation for showcasing international brands.