Graeme Moran's profile photo

Graeme Moran

London

Associate Editor at Drapers

Associate Editor @Drapers. Instagram @graeme_moran

Featured in: Favicon drapersonline.com

Articles

  • 1 week ago | drapersonline.com | Graeme Moran

    Click here to register: Wednesday 18 June, 1pmJust 24% of shoppers use site search, but they account for an impressive 44% of ecommerce revenue, according to research by search and product discovery platform Constructor. In fashion specifically, product searchers add to cart at a rate of 37%, compared to just 22% for non-searchers. Clearly there is a big opportunity for brands and retailers to optimise the product discovery experience, and AI can help.

  • 4 weeks ago | drapersonline.com | Graeme Moran

    The UK’s second-hand fashion market has grown to over £7bn, with nearly one in four fashion transactions now involving resale, according to research by OC&C Strategy Consultants released in March 2025. This growth has sent the circular business model into the mainstream amongst fashion consumers, while incoming sustainability legislation will drive businesses to act. This presents brands and retailers with a host of challenges, but also opportunities. Do you want to launch your first resale offer?

  • 1 month ago | drapersonline.com | Graeme Moran

    Drapers’ recent Connected Consumer report showed that a significant 40% of the 2,000 UK consumers we surveyed now name shopping on their mobile phone as their preferred fashion channel. But, while mobile might be their favourite, the report also showed there is now no linear path to purchase for fashion consumers.

  • 1 month ago | drapersonline.com | Graeme Moran

    With foreign exchange (FX) risk, currency hedging, forward contracts and foreign versus domestic cashflows, the FX world can seem complicated for those not well versed in international payments. But, put simply, if your business buys stock from a foreign country, it is highly likely that you will be exposed to FX risk, and could benefit from an effective risk management strategy – even if you pay in sterling.

  • 1 month ago | drapersonline.com | Graeme Moran

    Click here to register: Wednesday 30 April, 2pmThe UK’s second-hand fashion market has grown to over £7bn, with nearly one in four fashion transactions now involving resale, according to research by OC&C Strategy Consultants released in March 2025. This growth has sent the circular business model into the mainstream amongst fashion consumers, while incoming sustainability legislation will drive businesses to act. This presents brands and retailers with a host of challenges, but also opportunities.

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