Graeme Moran

London

Associate Editor at Drapers

Associate Editor @Drapers. Instagram @graeme_moran

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drapersonline.com

Articles

Video: How to grow resale into a successful business with The North Face, Sandro and Maje

6 days ago | drapersonline.com | Graeme Moran

The UK’s second-hand fashion market has grown to over £7bn, with nearly one in four fashion transactions now involving resale, according to research by OC&C Strategy Consultants released in March 2025. This growth has sent the circular business model into the mainstream amongst fashion consumers, while incoming sustainability legislation will drive businesses to act. This presents brands and retailers with a host of challenges, but also opportunities. Do you want to launch your first resale offer?
How product feed management gave New Balance a leg up - and increased revenues

1 week ago | drapersonline.com | Graeme Moran

Drapers’ recent Connected Consumer report showed that a significant 40% of the 2,000 UK consumers we surveyed now name shopping on their mobile phone as their preferred fashion channel. But, while mobile might be their favourite, the report also showed there is now no linear path to purchase for fashion consumers.
How to manage your foreign exchange (FX) risk

1 week ago | drapersonline.com | Graeme Moran

With foreign exchange (FX) risk, currency hedging, forward contracts and foreign versus domestic cashflows, the FX world can seem complicated for those not well versed in international payments. But, put simply, if your business buys stock from a foreign country, it is highly likely that you will be exposed to FX risk, and could benefit from an effective risk management strategy – even if you pay in sterling.
Webinar: How to grow resale into a successful business with The North Face, Sandro and Maje

3 weeks ago | drapersonline.com | Graeme Moran

Click here to register: Wednesday 30 April, 2pmThe UK’s second-hand fashion market has grown to over £7bn, with nearly one in four fashion transactions now involving resale, according to research by OC&C Strategy Consultants released in March 2025. This growth has sent the circular business model into the mainstream amongst fashion consumers, while incoming sustainability legislation will drive businesses to act. This presents brands and retailers with a host of challenges, but also opportunities.
Video: Women in retail - how to lead the change with John Lewis

1 month ago | drapersonline.com | Graeme Moran

Panel: - Beth Pettet, head of menswear and childrenswear, John LewisHaving spent the majority of her career working in the menswear sector as part of an all female-led buying team at John Lewis, Pettet is now head of menswear and childrenswear at the UK department store, where she has worked for over 15 years.
Orlebar Brown’s tech transformation: sun, swimwear and seamless shopping

1 month ago | drapersonline.com | Graeme Moran

Premium resortwear brand Orlebar Brown’s products cater to a certain type of shopper. Its signature tailored men’s swimming shorts, for example, were created to smartly dress its customers while holidaying in luxurious hotspots around the world. Designed by founder Adam Brown, the concept takes the wearer seamlessly from the plane to the pool, from the beach to the bar, or from a sun lounger to a sunset soiree.
A £100m plan: TOG24 teams up with Shaun the Sheep, marking a new chapter of growth

1 month ago | drapersonline.com | Graeme Moran

Outdoor lifestyle brand TOG24 is launching a new kidswear range in partnership with Shaun the Sheep, the eponymous star of the Aardman TV show, which was a spin-off series following Shaun’s first appearance in Wallace & Gromit: A Close Shave. The collaboration is part of TOG24’s renewed focus on, and expansion of its kidswear range, after it doubled its turnover in the last five years – reaching £50m in 2023-24.
Connected Consumer: What shoppers want in 2025

1 month ago | drapersonline.com | Graeme Moran

Drapers’ Connected Consumer report is the ultimate guide to understanding fashion shoppers in 2025. Featuring exclusive data from an extensive survey of 2,000 UK consumers, this in-depth research takes you inside the minds of shoppers – unlocking insights into their wants, priorities and expectations. An annual report, the series tracks and decodes evolving shopper behaviours and preferences within the fashion retail space, across UK adults.
Resale, rental, repair: how to unlock your recommerce potential

1 month ago | drapersonline.com | Graeme Moran

The rise of peer-to-peer resale platforms such as Depop, Vinted, Ebay and Vestiaire Collective illustrates the surge in consumer interest in recommerce in recent years. Vintage, second-hand, pre-loved fashion items have officially gone mainstream. At the same time, international legislation is on the horizon that will govern how fashion businesses approach the challenges of circularity and sustainability within their operations.
Webinar: Women in retail - how to lead the change with John Lewis

1 month ago | drapersonline.com | Graeme Moran

Panel: - Beth Pettet, head of fashion brands, John LewisHaving spent the majority of her career working in the menswear sector, most recently as head of menswear in an all female-led buying team at John Lewis, Pettet is now head of fashion brands at the UK department store, where she has worked for over 15 years.