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1 month ago | 
foundr.com | Graeme Whiles
As your business grows, so does your responsibility to your employees. As a solo entrepreneur, you can (and often need) to work quickly, putting in the long hours needed to get your business up and running. But you also need to make sure that you’re taking care of your employees. To do that, you need
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Mar 23, 2025 | 
foundr.com | Graeme Whiles
For most founders, securing funding to get started is often one of the most difficult hurdles to overcome. Often, it can be hard to get the credentials required for a business loan, and in many cases, owing someone money or handing over business equity is not very appealing! That’s where grants for small businesses come
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Jan 31, 2025 | 
foundr.com | Graeme Whiles
Traditionally, new businesses would need to set up a brick-and-mortar shop in the middle of their city to start making sales. But the world has changed significantly since then, with more avenues than ever available for launching a brand. One such avenue is the TikTok shop, which can be incredibly successful for some brands but
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Nov 4, 2024 | 
foundr.com | Graeme Whiles
By 2028, the global social commerce market is projected to reach $2.9 trillion, growing at a rate of 28.4%. The influence of social media platforms like Instagram and TikTok has been a key driver behind this incredible rise. If you’re looking for strategies to drive direct sales through social media, look no further. It’s time to look at these channels as a profitable sales tool.
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Nov 4, 2024 | 
foundr.com | Graeme Whiles
Ever wonder how the most successful businesses in the world started? How did they create a globally recognised brand? Well, we take a deep dive into eight of the top brands in the world and outline their lessons and guidance on building a strong brand identity. It addresses the challenges many businesses face when creating a brand that resonates with their target audience, how to stand out in the market, and how to foster long-term loyalty.
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Nov 4, 2024 | 
foundr.com | Graeme Whiles
Whether you’re a startup or a global powerhouse, hopping on the podcast bandwagon is a smart move to boost your brand awareness, increase sales or subscriptions and dive deeper into the data of your target demographics. The best part is that all of this has the potential to be achieved with a smaller budget than traditional advertising. With the podcast space evolving rapidly and key trends reflecting shifts in listener habits, now is a great time for you to leverage podcasting for growth.
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Nov 4, 2024 | 
foundr.com | Graeme Whiles
Running a business is not easy, sometimes it feels like you’re constantly balancing on a tightrope with cash flow issues, competitors, declining sales and decreasing customer engagement trying to knock you off at every opportunity. Sound familiar? It might be time to consider pivoting your business model. How do you know when it’s time to make that change? Let’s dive into the world of business pivots and how they can help your business stay on track.
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Nov 4, 2024 | 
foundr.com | Graeme Whiles
Are you struggling to find relevant networking opportunities? Struggling to develop relationships that drive tangible results? Are you thinking about how to create more brand opportunities for your business? However you feel about networking, this is the guide for you! Dive into strategies and practical tips to effectively network and build connections that lead to new brand opportunities. Key TakeawaysEffective communication is key: highlighting the importance of making professional connections.
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Nov 4, 2024 | 
foundr.com | Graeme Whiles
Loyalty programs are everywhere today, and for good reason: they work. When done right, loyalty programs can increase customer retention, drive more sales, and boost brand reputation without a huge marketing budget. However, not all loyalty programs are created equal. You need to understand your customer’s wants and needs in order to set up a killer loyalty program that keeps them coming back.
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Oct 18, 2024 | 
foundr.com | Graeme Whiles
What is a silent partner? No, it’s not as sinister as a silent assassin; a silent partner can be very helpful. If you’re looking for an injection of cash but want to remain in control of your business and its daily operations, or if you’re interested in starting your own business but need an initial investment, a silent partner may be a helpful avenue to explore. That being said, it’s important that you understand the benefits and risks involved when seeking a silent partnership.
