Graham Swallow

2 weeks ago | 365retail.co.uk | Graham Swallow |northern Europe |Terry Clark

Retail crime stats make for some alarming reading. The UK’s Association of Convenience Stores reports 5.6 million recorded incidents of theft in 2024, a more than five-fold increase over the previous year. Violence has increased, up to around 76,000 incidents, with 87% of convenience store workers facing verbal abuse in 2024.

May 23, 2024 | the-media-leader.com | Graham Swallow

Video is heading down two paths: a short vertical market, where content is produced at low cost and driving vast engagement, and a premium long-form market that can be effectively monetised. How do you like your video? Vertical or horizontal, landscape or portrait, 16:9 or 9:16? Are we witnessing a split in the digital video market that is more than just a change in the orientation of the screen — with one side dominated by premium long form and the other by viral, snackable video?

Feb 5, 2024 | the-media-leader.com | Graham Swallow

OpinionThe video platform is targeting the big screen, as watch time has become the number one predictor of channel revenue. A little while ago, one of those perceptive reports from Enders arrived on my desk. It was an analysis of YouTube and picked up on a new detail in Alphabet’s quarterly earnings report. For the first time, Alphabet had broken out revenue from subscribers (to its YouTube Premium offering). Based on latest data, 35% of YouTube revenue came from subscribers in 2023.