Greg Cromie

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The 4 Best Camera Lenses for Stunning Lifestyle Photography

1 week ago | shotkit.com | Greg Cromie

In this guide, we’ll learn everything about selecting the best camera lenses for stunning lifestyle photography. Whether working at a beginner, enthusiast, or pro level, choosing the right lens is the key to success in any photography genre or project. Lifestyle is unlike most other genres in that its composition requires staged and directed elements, while the images offer a fictional view of an alternative life.
The 8 Best Lenses for Live Streaming (Studio + Event)

2 weeks ago | shotkit.com | Greg Cromie

In this guide, we’ll cover the best digital camera lenses ideal for live streaming in a studio or at an event. Selecting the best lenses for any genre demands research, understanding, word-of-mouth recommendations, and advice from other experienced photographers. Having run a photography-related podcast for over a year, I’ve learned many truths about the best gear for live streaming.
How to Choose the Best Lenses for Newborn Photography

3 weeks ago | shotkit.com | Greg Cromie

In this essential guide, we’ll discover how to choose the best lenses for newborn photography and why they make all the difference!Newborn photography is still booming; after all, people keep having babies! But mastering newborn photography and making your images stand out from the crowd takes more than luck or a keen eye. Tackling any competitive photography or videography genre always comes down to having the best gear for the job.
Imagen AI Culling Studio

1 month ago | shotkit.com | Greg Cromie

Shotkit may earn a commission on affiliate links. Learn more. In our review of Imagen AI Culling, we’ll test the newest addition to Imagen’s AI-powered editing solution. Imagen is releasing its new AI Culling tool from Beta, allowing everyone to experience its efficient, AI-powered volume image selection and culling. While we already have a full Imagen review here on our site, we thought it would be worth providing a current update focusing on the new AI-powered culling capabilities.
Fujifilm X Half Frame - Gimmick Or Genius?

1 month ago | shotkit.com | Greg Cromie

Shotkit may earn a commission on affiliate links. Learn more. In our Fujifilm X Half digital camera review, we discover whether this new influencer-savvy offering is a gimmick or a stroke of genius. The Fujifilm X Half (X-HF1) is a digital mirrorless camera like no other. Fujifilm is on a streak of breaking new ground with unique digital camera models such as the GFX100RF.
Fujifilm X-H2S Review - Pro-Grade Hybrid Powerhouse!

1 month ago | shotkit.com | Greg Cromie

Our comprehensive review of the Fujifilm X-H2S will demonstrate why professional hybrid photography/videography content creators should rejoice!Fujifilm has a standout reputation for long-running mirrorless camera series such as the X-T, X-E, and, of course, the Fujifilm X100 range. However, the Fujifilm X-H range, which commenced in 2018 with the X-H1, is among the best content creation systems.
How Do Professional Photographers Use AI?

1 month ago | shotkit.com | Greg Cromie

Shotkit may earn a commission on affiliate links. Learn more. Do professional photographers use AI technology to optimise their workflows and create better images? If so, how? Those are the questions I’ll address in this post. AI, or artificial intelligence, enables technology to perform various tasks without human intervention.
Fujifilm GFX100RF Review: Medium Format Point & Shoot

Mar 20, 2025 | shotkit.com | Greg Cromie

In our Fujifilm GFX100RF review, we’ll examine the most powerful point-and-shoot camera on the market—it may also be the most impressive fixed-lens offering!The long-rumored Fujifilm GFX100RF fixed-lens larger-format camera is another 102MP beast with impressive image quality and performance to match. Fujifilm’s 50MP and 102MP GFX camera lineup has proven popular among cashed-up enthusiasts, pro-grade photographers, and videographers.
Fujifilm Double Production Of X100 VI To Meet Demand

Mar 13, 2025 | shotkit.com | Greg Cromie

In a recent CP+ Photo Show 2025 interview, Fujifilm commented on its increased production output to meet the demand for the X100 VI. Fujifilm launched the hugely popular X100 VI fixed-lens compact mirrorless camera in February 2024 and quickly found that demand outstripped product. Pre-orders for the 40MP fixed-lens powerhouse resulted in extensive delays in shipping orders to stores and customers.
Elinchrom Announces The LED 100 C Continuous Light

Mar 11, 2025 | shotkit.com | Greg Cromie

Elinchrom, makers of high-end lighting solutions, have announced the release of the LED 100 C, a continuous LED light. Designed to support photographers and videographers, the Elinchrom LED 100 C is the brand’s first conventional continuous LED light. Since 1962, Elimchrom has developed innovative lighting solutions designed for indoor and outdoor use. The LED 100 C is a new chapter in the company’s evolution. Elinchrom LED 100 CElinchrom is no stranger to innovation.