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2 weeks ago | 
shotkit.com | Greg Cromie
Shotkit may earn a commission on affiliate links. Learn more. In our Fujifilm X Half digital camera review, we discover whether this new influencer-savvy offering is a gimmick or a stroke of genius. The Fujifilm X Half (X-HF1) is a digital mirrorless camera like no other. Fujifilm is on a streak of breaking new ground with unique digital camera models such as the GFX100RF.
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1 month ago | 
shotkit.com | Greg Cromie
Our comprehensive review of the Fujifilm X-H2S will demonstrate why professional hybrid photography/videography content creators should rejoice!Fujifilm has a standout reputation for long-running mirrorless camera series such as the X-T, X-E, and, of course, the Fujifilm X100 range. However, the Fujifilm X-H range, which commenced in 2018 with the X-H1, is among the best content creation systems.
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1 month ago | 
shotkit.com | Greg Cromie
Shotkit may earn a commission on affiliate links. Learn more. Do professional photographers use AI technology to optimise their workflows and create better images? If so, how? Those are the questions I’ll address in this post. AI, or artificial intelligence, enables technology to perform various tasks without human intervention.
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2 months ago | 
shotkit.com | Greg Cromie
In our Fujifilm GFX100RF review, we’ll examine the most powerful point-and-shoot camera on the market—it may also be the most impressive fixed-lens offering!The long-rumored Fujifilm GFX100RF fixed-lens larger-format camera is another 102MP beast with impressive image quality and performance to match. Fujifilm’s 50MP and 102MP GFX camera lineup has proven popular among cashed-up enthusiasts, pro-grade photographers, and videographers.
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2 months ago | 
shotkit.com | Greg Cromie
In a recent CP+ Photo Show 2025 interview, Fujifilm commented on its increased production output to meet the demand for the X100 VI. Fujifilm launched the hugely popular X100 VI fixed-lens compact mirrorless camera in February 2024 and quickly found that demand outstripped product. Pre-orders for the 40MP fixed-lens powerhouse resulted in extensive delays in shipping orders to stores and customers.
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2 months ago | 
shotkit.com | Greg Cromie
Elinchrom, makers of high-end lighting solutions, have announced the release of the LED 100 C, a continuous LED light. Designed to support photographers and videographers, the Elinchrom LED 100 C is the brand’s first conventional continuous LED light. Since 1962, Elimchrom has developed innovative lighting solutions designed for indoor and outdoor use. The LED 100 C is a new chapter in the company’s evolution. Elinchrom LED 100 CElinchrom is no stranger to innovation.
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2 months ago | 
shotkit.com | Greg Cromie
KEKS, developers of retro-inspired accessories for Leica cameras, has announced the new M-Meter for Leica M. If you’re lucky enough to own a meterless Leica M camera body, the new M-Meter is your answer to effective and accurate light metering and exposure control. While the KEKS M-Meter boasts retro-inspired aesthetics, inside is a complete and technologically advanced bit of kit.
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Mar 6, 2025 | 
shotkit.com | Greg Cromie
Samyang and Schneider Kreuznach, a legacy optical engineering company, have joined forces to create the Schneider Kreuznach 14-24mm f/2.8 FE for the Sony E mount. Schneider Kreuznach, part of the greater Schneider Group, specializes in developing and producing high-performance lenses and filter systems for industrial, film, and photography applications. As a brand, Schneider-Kreuznach has developed leading-edge technology in Germany since 1913.
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Mar 3, 2025 | 
shotkit.com | Greg Cromie
During the recent CP+ Photo Show in Yokohama, Japan, Viltrox announced it was adding the Viltrox AF 25mm f/1.7 Air for APS-C cameras to its range. Viltrox is a highly acclaimed third-party lens manufacturer with a reputation for developing optically pure yet affordable lenses for various camera systems. The new Viltrox AF 25mm f/1.7 Air joins the existing AF 35mm f/1.7 Air and the AF 56mm f/1.7 to form the Air Trinity of lenses.
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Mar 3, 2025 | 
shotkit.com | Greg Cromie
During the CP+ Photo Show in Yokohama, Japan, Sigma President Kazuto Yamaki announced the development of a Mark II version of the hugely popular Sigma 35mm f/1.2 DG DN | Art II fast prime lens. Sigma contributed actively to last week’s CP+ news with the release of the new Sigma BF full-frame camera, the 16-300mm f/3.5-6.7 DC OS | Contemporary APS-C, and the 300-600mm f/4 DG OS | Sports super-telephoto zoom lens, as well as the remodelling of an existing prime lens series.
