Greg Graham

Sydney

Executive Coach at The Marketing Academy

Contributing Editor at Mediaweek (Australia)

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Articles

Adland Legend Dee Madigan On The Subtle Art Of Changing Habits & Behaviours

Sep 23, 2024 | bandt.com.au | Greg Graham

As the owner and ECD of Campaign Edge and an all-out adland legend, Dee Madigan does not have a lot of time on her hands for long-winded interviews. So B&T sat her down for 10 rapid-fire questions with our very own Sparrow! 1. Campaign Edge has just celebrated its 10th birthday, firstly congratulations what's been the highlight & on the flip side your biggest fuckup?
Why Cathy O'Connor Doesn't Confuse "Tenure With Loyalty"

Sep 16, 2024 | bandt.com.au | Greg Graham

Fresh from oOh!media's Outfronts event at the start of the month, Cathy O'Connor sat down for a very swift conversation with Greg 'Sparrow' Graham about tenure, high-performers and her time as a tea lady. 1. Over your career I have admired your loyalty, is loyalty an undervalued trait with industry churn and average tenures of two to three years? I wouldn't confuse tenure with loyalty. That's an outdated concept.
Hoyts Group's Damian Keogh On Resilience & The Next Big Releases Of 2024

Aug 27, 2024 | bandt.com.au | Greg Graham

As the president and CEO of Hoyts Group, Damian Keogh is a prolific leader. But his career didn't start there. As a former Olympic basketball player, Keogh knows a thing or two about hard work, determination, and resilience in the face of adversity. B&T's own Sparrow sat down with Keogh for 10 very quick questions on everything from his sporting career to what will be the next big film of 2024!1.
Micah Walker Gives The Full Story Behind Bear Meets Eagle On Fire

Aug 19, 2024 | bandt.com.au | Greg Graham

As the CCO and founder of Bear Meets Eagle on Fire, Micah Walker is a difficult man to pin down. But B&T's own Sparrow managed to do it, sitting down with Walker to ask 10 very quick questions, including the one we've all been asking - just where did that agency name come from? 1.What's the backstory on your agency name Bear Meets Eagle On Fire? I wish there was a more interesting story, but it was just equal parts frustration and a reflection of how my brain works. Naming your own thing is hard.
Simon Joyce On Creative Bravery & Emotive's Rise

Aug 12, 2024 | bandt.com.au | Greg Graham

Nearly a decade ago, Simon Joyce burst onto the creative advertising scene with a bold anti-ad campaign for Optus featuring Ricky Gervais. Since then, he has channelled his energy into growing Emotive, the agency he founded, into a multi-disciplinary powerhouse renowned for its innovative culture and creative impact.
Fast 10: 'Our Clients Value Return On Creativity'

Aug 6, 2024 | bandt.com.au | Greg Graham

Lindsey Evans is perhaps the greatest driving force behind one of the finest creative agencies in the world - Special Group. As global partner at Special Group and CEO of Special Australia, she has led the team to produce some of the most iconic work in adland. It's showing no sign of slowing down, either. Back in June, it won the creative and brand account for IGA. A month prior, Cricket Australia named it as the creative agency for the Men and Women's International Series.
Kirsty Muddle On Leading Dentsu Creative ANZ, Balancing Roles & Driving Industry Innovation

Jul 29, 2024 | bandt.com.au | Greg Graham

Kirsty Muddle, CEO of Dentsu Creative Australia and New Zealand, stands at the forefront of transforming businesses and brands through the power of modern creativity. Leading a dynamic team across various disciplines-including creative, strategy, production, and public relations-she is dedicated to fostering deeper connections between clients and their customers.
UM's Anathea Ruys On Balancing Leadership, Causes, & Career Growth

Jul 22, 2024 | bandt.com.au | Greg Graham

Anathea Ruys is a seasoned CEO with over 25 years of leadership experience spanning Australia, New Zealand, the USA, and the Asia Pacific. As the CEO of UM Australia, her career is marked by a strong commitment to bridging the gap between brands and consumers to foster substantial business growth.
Jacquie Alley's Mission To Leave The Industry A Better Place

Jul 16, 2024 | bandt.com.au | Greg Graham

As a B&T Women In Media Women in Media 2022 Social Change Maker and 2023 Executive Leader, Jacquie Alley, chief operating officer of The Media Store, is passionate about leaving the industry a better place than when she left it. Taking time out of her busy schedule changing the world, Alley sat down with Sparrow to dive into ten very FAST questions!1. The Media Store was founded over 20 years ago; how would you describe the indie agency in a headline today? Re-imagined yet with the same heartbeat.
Daniel Willis Chats The "Take-No-Prisoners Attitude" That Led Him To Start Claxon

Jul 8, 2024 | bandt.com.au | Greg Graham

As the founder and CEO of the growth agency Claxon and an ex-finance industry CEO, Daniel Willis has built his career on successfully building fast-growing companies. He has travelled the world consulting large organisations on leadership and high-performance culture. Willis sat down with Greg "Sparrow" Graham to unpack ten very fast questions as part of B&T's Fast 10 series. An integrated agency across media, creative, experience and data - specialising in brand performance.