Gregory M. Dickinson

2 months ago | lawliberty.org | Gregory M. Dickinson |R. J. Snell |Edward Whelan |Helen Dale

Digital tools have completely revolutionized online commerce, mostly for the better. Gone are the days of one-size-fits-all product offerings and static storefronts. Modern online businesses thrive by responding to customer needs at an individual level. Using massive databases of historical browsing and shopping data, companies construct detailed consumer profiles, which they then deploy to create online shopping experiences tailored to the preferences of their customers.