growth. Adam

Dec 22, 2023 | digitalmarketer.com | Adam Jaffrey |growth. Adam

Somewhere in the back of your mind, you probably remember reading at least one article saying that our attention spans are down to a “mere 8 seconds” — or “less than a goldfish”. While it sounds catchy, it’s not that simple. It’s easy to jump to conclusions and get swept up in the clickbaity narrative, but the research on human attention spans isn’t so clear cut. In fact, some scientific studies seem to point in the completely opposite direction — humans have an enormous capacity for attention.