Guarav Sharma

Apr 30, 2024 | digitalmarketer.com | Guarav Sharma |GAURAV SHARMA

As a marketer, I understand how today’s marketing campaigns face fierce competition. With so much content and ads competing for eyeballs, creating campaigns that stand out is no easy task. That’s where strategies like tagging come in. It helps you categorize and optimize your marketing efforts. It also helps your campaigns cut through the noise and reach the right audience. To help you out, I’ve compiled nine ways brands use a tagging strategy to create an impactful marketing campaign.

Apr 24, 2024 | digitalmarketer.com | Guarav Sharma |GAURAV SHARMA

Are you torn between using long-form or short-form videos for your small business marketing campaign? Well, you are not alone. Despite 89% of consumers wanting to see more brand videos, there is no one-size-fits-all answer about the ideal video length. However, this should not deter you from creating an effective video strategy. In 2023, people watched an average of 17 videos per day, highlighting the influence of video content in today’s digital landscape.

Mar 20, 2024 | digitalmarketer.com | Guarav Sharma |GAURAV SHARMA

The digital marketing software market is valued at $60.3 billion. And it’s expected to grow at a compound annual growth rate of 15.5% over the next decade. With a plethora of digital marketing tools in the market, choosing the right ones can be a daunting task.

Feb 16, 2024 | digitalmarketer.com | Guarav Sharma |GAURAV SHARMA

Launched in 2005, YouTube now stands as the second largest search engine after Google. Almost people use YouTube worldwide every month and 87.7% of those users access it on their mobile phones. Owing to the large number of video content available on the platform, you want to ensure that yours stands out. To make it happen, you need to master effective content creation tips, use fantastic lighting, and invest in powerful video editing software.

Oct 17, 2023 | digitalmarketer.com | Guarav Sharma |GAURAV SHARMA

YouTube is a treasure trove for small businesses, filled with all kinds of would-be customers. In 2022, 27% of video marketers invested more in YouTube than any other platform. This post explores the rudiments of creating great YouTube videos for small businesses. To make a high-performing YouTube video, know your target audience and what they care about. If you’ve already been uploading videos, use YouTube Analytics to track your audience demographics and engagement.