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2 weeks ago | 
businessofcollegesports.com | Hailey Rissinger |Kristi Dosh
Last Updated on June 12, 2025After a turbulent season that ended with a narrow entry into the NCAA Tournament, North Carolina head coach Hubert Davis followed through on promises to reshape the Tar Heels basketball program. At the center of this transformation is a strategic push into the modern NIL and transfer portal era—headlined by hiring a general manager and a substantial increase in financial commitment.
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2 months ago | 
businessofcollegesports.com | Hailey Rissinger |Kristi Dosh
Last Updated on April 9, 2025LSU gymnastics star and social media sensation Livvy Dunne is taking her partnership with Accelerator Active Energy to the next level with the launch of her very own signature flavor: Cotton Candy. The new flavor, now available nationally on Amazon and locally at Rouses Markets in Louisiana, is a sweet nod to Livvy’s childhood and her ongoing commitment to the brand she’s backed since 2023.
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Mar 12, 2025 | 
businessofcollegesports.com | Hailey Rissinger |Kristi Dosh
Last Updated on March 12, 2025University of Oregon-based collective Division Street and its clothing brand, Ducks of a Feather, recently announced their collaboration with GOAT and Flight Club for this year’s Air Max Day, unveiling a first-of-its-kind Nike Air Max 95/97 sneaker.
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Mar 9, 2025 | 
businessofcollegesports.com | Hailey Rissinger |Kristi Dosh
Last Updated on March 9, 2025As the LSU Tigers prepare for the home stretch of the regular season leading up to the SEC Gymnastics Championships, star gymnast Livvy Dunne found herself as the headline of two major events. She was honored as the Grand Marshal of the Krewe of Endymion Mardi Gras parade in New Orleans, an accolade that underscores her rising status as a sports and cultural icon. But the celebrations didn’t stop there.
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Mar 3, 2025 | 
businessofcollegesports.com | Hailey Rissinger |Kristi Dosh
Last Updated on March 3, 2025LSU gymnast Livvy Dunne has continued to solidify her presence in the name, image, and likeness space, this time by promoting Vuori’s newest activewear line. As part of her longstanding partnership with the premium activewear brand, Dunne showcased the BlissBlend Form collection on Instagram this week, highlighting its innovative design and comfort-focused fit.
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Feb 15, 2025 | 
businessofcollegesports.com | Hailey Rissinger |Kristi Dosh
Last Updated on February 15, 2025In a significant development for collegiate athletics and gaming, six prominent universities—Alabama, Georgia, Illinois, Wisconsin, Oregon, and Texas Tech—have partnered with Pathway Sports and Entertainment to manage the name, image, and likeness rights for their football players. The partnership aims to include these athletes in upcoming college football video games, per a report from Pete Thamel.
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Feb 5, 2025 | 
businessofcollegesports.com | Hailey Rissinger |Kristi Dosh
Last Updated on February 5, 2025The House v. NCAA settlement outlines a comprehensive plan to compensate Division I athletes for past name, image, and likeness restrictions and to establish a revenue-sharing model moving forward. The settlement includes nearly $2.8 billion allocated for back pay to athletes over 10 years, addressing previous limitations on NIL earnings.
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Feb 4, 2025 | 
businessofcollegesports.com | Hailey Rissinger |Kristi Dosh
Last Updated on February 4, 2025In a groundbreaking move to further empower their college athletes, UCLA has launched an exclusive trading card collection featuring members of its renowned women’s gymnastics team. The initiative is part of an ongoing effort to enhance name, image, and likeness opportunities for its college athletes, allowing them to benefit financially while engaging with their fans.
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Jan 30, 2025 | 
businessofcollegesports.com | Hailey Rissinger |Kristi Dosh
Last Updated on January 30, 2025Adidas has signed high school baseball phenom Ethan Holliday to a name, image, and likeness deal, marking the company’s first such partnership in the sport. Holliday, a standout infielder at Stillwater High School in Oklahoma, is widely projected as the No. 1 overall pick in this summer’s MLB Draft. “Signing with Adidas was a no-brainer,” Holliday said in a press release.
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Jan 21, 2025 | 
businessofcollegesports.com | Hailey Rissinger |Kristi Dosh
Last Updated on January 21, 2025Ohio State University’s football program has set a new benchmark in collegiate athletics by securing the national championship with a roster reportedly bolstered by approximately $20 million in name, image, and likeness deals. The Buckeyes won the College Football Playoff National Championship against the Notre Dame Fighting Irish Monday night, 34-23. The victory gave Ohio State its ninth title in program history, tying Southern California for sixth most all time.
