Hannah Cooke

4 weeks ago | mediacat.uk | James Swift |Hannah Cooke |Mike Piggott |Svilena Keane

VIOOH used targeting tactics from online retail to create an OOH campaign that drove airport sales for premium tequila, Don Julio. The OOH supply-side platform was tasked with boosting brand awareness and sales for Don Julio in duty-free shops in Heathrow and Gatwick airports, as part of the tequila brand’s summer-long partnership with Ibiza superclub, Pacha.

4 weeks ago | mediacat.uk | Svilena Keane |James Swift |Mike Piggott |Hannah Cooke

Substack is ostensibly an ad-free platform, but the newsletter platform’s most popular writers have become attractive partners for brands looking to slide directly into their audience’s inboxes. Substack has seen a surge in subscribers this year. Co-founder Hamish McKenzie told the Hollywood Reporter that it had surpassed 5 million paid subscriptions, with 1 million signing up in the four months leading to March 2025.

1 month ago | mediacat.uk | James Swift |Svilena Keane |Mike Piggott |Hannah Cooke

I attended the Market Research Society’s annual conference earlier this month and I thought I picked up on a burgeoning appetite for — or at least, an acceptance of — complexity among the speakers and delegates. It was most stark in the discussion on purposeful marketing.