Har Rai Khalsa

Jan 15, 2025 | cuinsight.com | Har Rai Khalsa |Susan Toalson McGinty |Sean Galli

Nobel was a college student with big dreams but barely enough in his bank account to cover tuition and textbooks. He spent his evenings poring over his coursework, eating instant noodles to stretch his budget, and dreaming of the day his hard work would pay off. One day, Nobel stumbled across an ad promising a $700 bonus for switching to a new financial institution. A quick transfer of funds and a direct deposit setup were all it would take.

Sep 27, 2024 | cuinsight.com | Har Rai Khalsa

People love to talk about Chime. Every day, I hear credit union leaders focus on the speed of Chime’s digital account opening process. And they’re right—I’ve seen people open new Chime accounts in under 3 minutes!However, what I don’t hear as often is how effective Chime’s onboarding experience is. So, how does Chime onboard its members? Hint—it’s not just the 12 emails they send in the first 15 days.

Jun 13, 2024 | cuinsight.com | Har Rai Khalsa

A few months ago, I decided to become a member at a local credit union after relocating to South Florida. After a busy day of work, I opened an account online. I was thrilled to get started!However, after submitting my application, I realized how far behind I was on a major project. I spent the next couple of days catching up, and completely forgot about my new account. A month has passed, and I still haven’t used my credit union’s account. No mobile app, direct deposit, or debit card.

Apr 8, 2024 | bai.org | Har Rai Khalsa |Mark Leher

Amid today’s higher interest-rate environment, growing deposits is a top priority of America’s bankers. So how can banks proactively accelerate their deposit growth and enhance their primary banking relationships? Three strategies worth exploring:Onboard: Acquire new depositorsGrow: Enhance the deposit relationship with current account holdersCross-sell: Use data to understand what account holders need and then deliver.