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3 weeks ago | 
itsnicethat.com | Harry Bennett
As the cultural landscape shifts, and expectations, tropes and sensibilities move with it, the impact that brands have on their audiences are bound to as well. That’s why brand management tool Frontify has launched Frontify Futures, a platform exploring how brands are due to evolve, both in a practical sense – how they’re built – and how they are interacted with.
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3 weeks ago | 
itsnicethat.com | Harry Bennett
We last spoke to photographer Dexter McLean in 2022, not long after he’d graduated. However, after leaving university, where he spent more time alone and not alongside his contemporaries, he sensed a shift. “I felt a lot had changed, and I didn’t feel I had the same drive I once had for photography,” Dexter says. That was until he left London. “My recent trip to Jamaica, I think, has re-sparked my love for photography,” he continues.
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3 weeks ago | 
itsnicethat.com | Harry Bennett
The designer and animator Tristan Huschke began his creative journey not with design, but with painting. He studied for a degree in fine art working solely with oil on canvas; “during that time, I not only learned a lot about technique but also about the creative process,” Tristan says.
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1 month ago | 
itsnicethat.com | Harry Bennett
The artist Ned Elliot definines his creative philosophy quite simply: “drawing is just my rather feeble attempt to grasp the endless unknown!”. Across his tangible practice, where he delves into the multiplicity and abstraction of everyday existence, Ned reveals the cycles of life with one foot in the stars and another foot firmly on the ground.
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1 month ago | 
itsnicethat.com | Harry Bennett
In the second series of Severance, a particular scene jumped out to us. Back from their coup, the Macrodata refinement team are herded into a room for HR to show them a video, a stop motion film featuring Mark, Helly, and gang as puppets. Lumon is Listening quickly became a fan-favourite scene, an enthralling, wildly satisfying and unexpected creative choice, the irreverence and oddity of which faithfully served the show.
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1 month ago | 
itsnicethat.com | Harry Bennett
We last spoke to Eliott Grunewald half a decade ago, and since then, quite a lot has changed for the type designer; he’s seen the birth of his foundry, Ornamental & Title Type. “Back then [in 2020], I was starting to expand my typeface catalogue after a period where I was mainly working on custom commissions,” Eliott says. “I enjoyed the diversity of those collaborations; I had the chance to work with inspiring people who were leading amazing initiatives,” he continues.
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1 month ago | 
itsnicethat.com | Harry Bennett
Rebranding Finland’s top professional football league, Veikkausliiga, sounds daunting on paper. But, for the Helsinki-based studio Bond, there was an evident route in: the fans. “The tone of the brand is rooted in emotion,” Bond’s chief design officer and founder Jesper Bange says, “it reflects passion, unity, and pride.” Built to translate this cacophony of intense emotions, which, aesthetically, could feel somewhat scattershot, Bond opted for an altogether more architectural approach.
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1 month ago | 
itsnicethat.com | Harry Bennett
The London-based designer, creative director and illustrator Chrissie Abbott has worked with her husband a lot over the years, but this may just be their greatest collaboration yet. Already privy to the inside knowledge that French – her husband’s fashion label – and Element were co-designing a collaborative collection, Chrissie was brought on board to design its campaign, culminating in an eccentric, oh-so-odd and wildly engrossing mixed-media film series.
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1 month ago | 
itsnicethat.com | Harry Bennett
Feminine American Pastime from designer Janet Delavan encourages everyone to find joy in the pastimes they pursue, regardless of their gender. Across a striking triptych of books – each exploring and dissecting the ever-evolving place gender roles have in society – Janet dismantles hierarchies of hobbies, promoting a greater inclusivity across interests. Even if (and, arguably, especially if) whatever hobbies, interests or intrigues are deemed inappropriate or intimidating.
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1 month ago | 
itsnicethat.com | Harry Bennett
Sophie Koko Gate’s wickedly odd and ever-so-alluring film, Hotel Kalura, was made in a wardrobe. During lockdown, with funding from a previous award she’d won for the film Slug Life, the London-based artist and animator worked with a small remote team of creative collaborators to bring the short to life.
