Hayley Slusser

Editor at The Daily Targum

Featured in: Favicon

dailytargum.com Favicon

editorandpublisher.com Favicon

lenfestinstitute.org Favicon

wrbbradio.org

Articles

AI tools powering innovation in Technical.ly’s newsroom

Nov 26, 2024 | lenfestinstitute.org | Hayley Slusser

Artificial intelligence is here to stay. Though the emerging technology may seem new, it is already becoming a permanent part of the way many news organizations work. While it is normal to be skeptical of new technology — we’re journalists, after all — Technical.ly Editorial Director Danya Henninger highlighted several ways newsrooms can leverage AI to improve their reporting, streamline simple tasks, or expand the reach of their journalism.
Lessons from the PMFE Revenue Summit

Jul 19, 2024 | lenfestinstitute.org | Hayley Slusser

A holistic approach to revenue and sustainability was the key theme at The Lenfest Institute for Journalism’s second annual Philadelphia Media Founders Exchange Revenue Summit on July 9, which brought together program alumni, Philadelphia media makers, and entrepreneurs for a day-long discussion on building sustainable businesses.
Beyond Print Toolkit: Public communications

Jun 27, 2024 | lenfestinstitute.org | Hayley Slusser

When it comes to reducing your organization’s print frequency, former Atlanta Journal-Constitution Senior Director of Strategy and Innovation Rodney Gibbs put it best: “There may be bumps along the way, but your print subscribers can come along with you with a little TLC.” Building a communications plan for print reduction looks different for all organizations, but keeping your audience in the loop can make a big difference in retaining your subscribers as you make changes to your product...
Beyond Print Toolkit: Internal communications

Jun 27, 2024 | lenfestinstitute.org | Hayley Slusser

How to educate staffers about the realities of the newspaper business Just as important as keeping your subscribers in the loop is keeping your staff up-to-date. Print reduction is a big shift — it means changing internal processes and individual responsibilities that may have been in place for years. Some staff may not even be aware of the economic realities that are contributing to this transition.
Beyond Print Toolkit: Advertiser communications

Jun 27, 2024 | lenfestinstitute.org | Hayley Slusser

While it’s true that print readership is generally declining, many organizations are still heavily reliant on print revenue, especially from advertising. Your existing advertisers may not realize how many readers have already turned away from print, but with a strong communications plan, you can help advertisers see the opportunities to access these audiences digitally.
Beyond Print Toolkit: Postal delivery

Jun 27, 2024 | lenfestinstitute.org | Hayley Slusser

In recent years, newspapers across the United States have reported inconsistencies with traditional carrier delivery due to labor shortages, challenges reaching rural areas, increased costs, and more. Increasingly, publications are turning to another partner to help solve their delivery challenges: The United States Postal Service. While many weekly or monthly publications already utilize the postal service for delivery, a growing number of daily papers are turning to the USPS.
Lenfest/AP Democracy Demo Day: 4 takeaways and a call to action

May 15, 2024 | lenfestinstitute.org | Hayley Slusser |Joseph Lichterman

For funders seeking to invest in election news coverage and voting integrity efforts in advance of the 2024 election, arguably the best time to have committed support would have been months or years ago. But even with Election Day less than six months away, there’s still a meaningful opportunity to make a difference.
How The Seattle Times experimented with mail delivery

May 1, 2024 | lenfestinstitute.org | Hayley Slusser

This case study is part of Beyond Print, a program created by The Lenfest Institute for Journalism and the American Press Institute to help guide publishers away from print-centric revenue models toward a sustainable digital future. Sign up for The Lenfest Institute’s Solution Set newsletter for updates on the forthcoming Beyond Print Toolkit.
AI in journalism: Your go-to resource collection

Apr 10, 2024 | lenfestinstitute.org | Hayley Slusser

[This article was originally published in The Lenfest Institute’s Solution Set newsletter. Subscribe here.]Welcome to the latest edition of the Lenfest Institute’s Solution Set newsletter! This week, we focus on the use of AI in journalism. From streamlining news production to redefining audience engagement, AI presents both challenges and opportunities for newsrooms globally. Join us as we explore innovative tools and strategies shaping the future of journalism. …Okay, human Hayley here.
How The Atlanta Journal-Constitution used iPads to move readers away from print - Editor and Publisher

Jan 3, 2024 | editorandpublisher.com | Hayley Slusser

Posted Wednesday, January 3, 2024 3:49 pm The Atlanta Journal-Constitution shifted its business strategy in 2023 to focus on exponentially growing digital subscriptions.