Heather Baker

Publisher at Arkansas Money and Politics

President/Publisher for AY Media Group where we focus on good news in AR, growth of business & politics for AMP & mental health concerns in the state for MHG

Articles

Publisher’s Letter: Flying Into April

1 week ago | armoneyandpolitics.com | Heather Baker

Feature image: Heather Baker and Ryan ParkerThey say the older one gets, the faster time flies. Ain’t that the truth? We were just celebrating Christmas and digging ourselves out from under 10 inches of typical Arkansas February snow a couple of weeks ago, right? Spring, however, has sprung, and April always seemed to me the perfect issue for aviation and transportation.
Envoyage’s proprietary HELiO platform “built for travel entrepreneurs”

1 week ago | travelweek.ca | Heather Baker

Say hello to HELiO – the purpose-built platform changing the way travel advisors design and deliver tailor-made travel. With access to more than one million land products – including hotels, transfers, car rentals, and activities – Envoyage’s proprietary HELiO platform is helping advisors do what they do best: craft seamless, customized experiences that wow clients and win repeat business. Designed with Advisors in MindHELiO isn’t just a booking tool.
Navigating uncertainty: Why travel advisors are more essential than ever

1 month ago | travelweek.ca | Heather Baker

The travel industry has weathered its share of challenges, each one proving the resilience and adaptability of trusted travel professionals. As advisors navigate shifting economic and geopolitical landscapes, their expertise is more valuable than ever – guiding clients through uncertainty with confidence and insight.
Publisher’s Letter: Marching into Spring

1 month ago | armoneyandpolitics.com | Heather Baker

FacebookTwitterPinterestLinkedinEmailMarch is finally here, and I, for one, am ready for spring. Of course, in Arkansas, winter often extends its icy tentacles into the unofficial first month of spring, but we are close regardless. As we prepare to celebrate the transition into spring, we have got a lot to celebrate inside this issue of Arkansas Money & Politics.
Goals for every journey: Setting your business up for success

2 months ago | travelweek.ca | Heather Baker

Still finding your groove in 2025? Don’t sweat it – there’s no better time to set your travel business up for success than right now. I sat down with Omar Guechtal, Member Success Manager at Envoyage, to discuss the importance of goal setting and how it can transform your business. Omar works closely with travel advisors across our network, helping them define and achieve their goals. His mantra? Success doesn’t happen by chance; it happens by planning. Why Set Goals? “Let’s be real,” Omar starts.
Publisher’s Letter: We Blinked, and It’s February

2 months ago | armoneyandpolitics.com | Heather Baker

FacebookTwitterPinterestLinkedinEmailWhen we were kids (you know, 15 years ago), a school year seemed to last a decade. Now months pass by like 18-wheelers on Interstate 40 — which makes it hard to believe that the February issue of Arkansas Money & Politics is out. Our cover this month features President Donald Trump’s choice to represent the U.S. in Israel, Mike Huckabee. The former Arkansas governor is not the first member of his family to grace AMP’s cover. His daughter, Gov.
The future-fit travel advisor: Tools and technology that drive success

Jan 21, 2025 | travelweek.ca | Heather Baker

As the travel industry continues to evolve, staying ahead of the curve is no longer optional – it’s essential. Being ‘future-fit’ means having the right tools, platforms and partnerships to streamline your business, boost productivity and maximize profitability. For travel advisors, the choice of host agency can make all the difference. Beyond brand alignment and commission structures, it’s vital to evaluate the systems and platforms available to support your success.
Publisher’s Letter: Keeping the Momentum Going

Jan 15, 2025 | armoneyandpolitics.com | Heather Baker

FacebookTwitterPinterestLinkedinEmailLast year was a roller coaster of a year but one in which Arkansas Money & Politics experienced massive growth. Demand has never been greater, and AMP is reaching the furthest corners of the state. For that, we owe our readers a sincere round of thanks. Our goal is to keep the momentum going in the new year, and we think the January issue accomplishes just that.
Publisher’s Letter: Unto Us A Child is Born

Dec 18, 2024 | armoneyandpolitics.com | Heather Baker

The Christmas season has arrived and, with it, reflections on the grace and love and joy shared unto us in the city of David. Those of you who know me know how much I love Christmas as a holiday, but I love the true meaning of this time even more. The birth of my savior, Jesus Christ, and the start of the greatest story ever told never ceases to bring joy to my heart, even as it moves me to tears.
Priceless expertise: Elevating your business with service fees

Nov 20, 2024 | travelweek.ca | Heather Baker

In the evolving landscape of travel, discussions around charging service fees have gained momentum as advisors enhance their professional roles. At Envoyage, a network of seasoned travel experts, charging fees is viewed not merely as a revenue source but as a vital acknowledgment of an advisor’s value, expertise, and the lasting relationships they build with clients.