Heidi Tolliver-Walker

2 weeks ago | apparelist.com | Heidi Tolliver-Walker

It’s one thing to talk about using AI to generate designs for custom T-shirts. It’s quite another to get an inside look at how it actually happens. BeeGraphix (Fredericktown, PA), which manufactures custom apparel, let Apparelist peek behind the curtain at how it all goes down. It all started with the desire of a client, the 171st Air Refueling Wing (a unit of the Pennsylvania National Air Guard), to sell T-shirts at their booth at the 2025 Pennsylvania Air Show.

Aug 28, 2024 | whattheythink.com | Heidi Tolliver-Walker

By Heidi Tolliver-WalkerIf you haven't yet tried AI image generation, here's a fun fact you might not know: You can do more than simply create images. You can choose their style, as well. Want studio-style portraits to simulate personalized packaging? Use the studio lighting setting. Want to create the front of box of cereal for kids? Use the cartoon setting. How about a stunning landscape for a travel brochure? Use the cinematic setting. The range of styles is, frankly, jaw-dropping.

Feb 27, 2024 | whattheythink.com | Heidi Tolliver-Walker

Every printer knows that marketing is important. Many invest in marketing tools such as blogs, print and email newsletters, and social media, but not too long after that, they cancel their subscriptions, put their freelancers on pause, and marketing stops. One of the reasons is that many printers are so busy that they think they don’t need it. They read an article, go to a seminar, and get inspired to commit to marketing. But their presses are cranking, and they don’t “have time” to tend to it.

Feb 20, 2024 | whattheythink.com | Heidi Tolliver-Walker

We all know how important sustainability has become. In fact, according to McKinsey, products making environmental, social, and governance claims averaged 28% cumulative growth over the five-year study period compared to 20% for products that made no such claims. Furthermore, according to Neilsen, between 71% and 75% of Gen X, Millennials, and Gen Zs say that sustainability is a factor in their purchasing decisions. Even 65% of Baby Boomers say the same.

Feb 13, 2024 | whattheythink.com | Heidi Tolliver-Walker

What’s the truth about consumers’ attitudes toward sustainable packaging? A study from Trivium, The 2023 Green Buying Report, found that 82% of consumers across age demographics value sustainability enough that they are willing to pay more for it, up 4 points from 2022, and up 8 points since 2021. That’s impressive. According to the study of 9,000 consumers across Europe, North America, and South America, this rises to 90% of Gen Z consumers.