Articles

  • 1 month ago | newwavemagazine.com | Henry Tuppen

    Fashion, at its core, is a group project. Strip away the gloss of runways and retail, and what you’re left with is a living, breathing ecosystem powered by people - stylists, producers, photographers, set designers, assistants - each adding something to the final frame. The longer I’ve spent in this industry, the more I’ve realised that it’s the collaborations, not the clothes, that stay with you.

  • 1 month ago | newwavemagazine.com | Henry Tuppen

    Few brands embrace the beauty of mythology as fervently as Endless Joy. Founded by artists Stevie and Alexandra Anderson, the label has built its identity on hand-painted designs that evoke the mystical and the ancient. Their SS25 collection is an exploration of wearable folklore that pays homage to the eternal cycle of life and death, rendered in breathtaking detail across silk, cotton, and French linen.

  • 2 months ago | newwavemagazine.com | Henry Tuppen

    Love was in the air Tuesday night, though not in the way one might expect. Beneath the arches of Hackney Church, no vows were exchanged, no bouquet tossed; instead, a different kind of union was being celebrated: the latest chapter in the long standing partnership between END. and Adidas, marked by two old creations, the Japan OG W and the Superstar Vintage, reimagined for their latest Tying the Knot collection. This is no honeymoon phase. END.

  • 2 months ago | newwavemagazine.com | Henry Tuppen

    This photoshoot delves into the art of contrast, transforming colours traditionally associated with mystery, passion, and intensity into something bold, expressive, and full of life. Deep purples, rich reds, and inky blues take centre stage, their inherent drama heightened by striking styling choices and dynamic lighting. Rather than allowing these shades to recede into the shadows, they are illuminated and reimagined, taking on new energy and vibrancy.

  • 2 months ago | newwavemagazine.com | Henry Tuppen

    From the initial idea to the chaos of composition, the inspiration behind the collection, and finally, reflections on what’s next. A lot goes into making sure the 15 to 20 minutes of runway magic live up to expectations. The pressure of a debut is crushing, no matter the arena, no matter the field, no matter the time given to preparation. For Naomi Hart the stage was the largest in British fashion and the time to prepare was negligible, but this is where the true greats rise to the occasion.

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