Articles

  • 1 week ago | frontofficesports.com | Hilary George-Parkin

    Jalen Hurts walked into a postgame press conference in December 2024 wearing what would become the most viral piece of jewelry in pro sports last year: a diamond-encrusted pendant bearing his personal motto, “Breed of One.” “So that’s what y’all wanted to see, huh?” the Philadelphia Eagles quarterback said as he took his seat in front of the cameras. He was talking about his performance—he threw two touchdowns and ran in a third that game—but the line very well could have been about the chain.

  • 1 month ago | frontofficesports.com | Hilary George-Parkin

    When Iga Świątek and Carlos Alcaraz hoisted their trophies on the clay courts of Roland-Garros last year, gone were their terry-cloth wristbands. In their place were Rolex watches—their gold crown logos a ubiquitous presence in the professional tennis world. Rolex has been the official timekeeper of the French Open since 2019, when it replaced fellow Swiss watchmaker Longines and rounded out its portfolio of sponsorships of all four Grand Slam tournaments.

  • 1 month ago | frontofficesports.com | Hilary George-Parkin

    Rachel Parker went into Yankee Stadium on April 25 with a plan: First, secure one of the free hockey jerseys the team was distributing to the first fans in the ballpark; next, make a beeline for the food and drinks. She and her friend procured frozen margaritas, hot dogs (“classic, you must,” she says), and popcorn to take to their seats.

  • Mar 15, 2025 | frontofficesports.com | Hilary George-Parkin

    In the past two years alone, several women’s sports leagues have started from scratch, expansion teams have entered the fray, and clubs have forged fresh identities under new leadership—and they’ve all needed uniforms and logos worthy of their newfound prominence.

  • Feb 16, 2025 | frontofficesports.com | Hilary George-Parkin

    Formula One kicks off its Grand Prix season in Melbourne in March, and for the first time in more than a decade, Rolex’s gold-crown logo and brand name won’t adorn the podium, race track, and start clock. As part of a 10-year, multibrand deal between F1 and LVMH—the world’s largest luxury group—watchmaker TAG Heuer will take over official timekeeping honors, and Louis Vuitton will debut as the race title sponsor.

Try JournoFinder For Free

Search and contact over 1M+ journalist profiles, browse 100M+ articles, and unlock powerful PR tools.

Start Your 7-Day Free Trial →

Coverage map

X (formerly Twitter)

Followers
2K
Tweets
4K
DMs Open
Yes
Hilary George-Parkin
Hilary George-Parkin @hilarygp
18 Mar 25

RT @SportVenueEvent: The New WAGs: Sports Wives Building Business Empires https://t.co/6t1waVVx49 via @hilarygp #SportsBiz #SuperBowlLIX

Hilary George-Parkin
Hilary George-Parkin @hilarygp
18 Mar 25

RT @FOS: Louis Vuitton’s parent company LVMH is pushing hard off the back of its successful premium sponsorship of the 2024 Paris Olympics.…

Hilary George-Parkin
Hilary George-Parkin @hilarygp
18 Mar 25

RT @FOS: New teams, new leagues, and a new approach to uniforms. From European soccer-inspired crests to tailored fits and player names pl…