Hilary George-Parkin

New York

Reporter, Writer and Editor at Freelance

reporter/editor @coveteur @voxdotcom @bof @glamourmag + more

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Articles

Rolex Paved the Way for Luxury’s Love Affair With Tennis

2 weeks ago | frontofficesports.com | Hilary George-Parkin

When Iga Świątek and Carlos Alcaraz hoisted their trophies on the clay courts of Roland-Garros last year, gone were their terry-cloth wristbands. In their place were Rolex watches—their gold crown logos a ubiquitous presence in the professional tennis world. Rolex has been the official timekeeper of the French Open since 2019, when it replaced fellow Swiss watchmaker Longines and rounded out its portfolio of sponsorships of all four Grand Slam tournaments.
The Arms Race to Create the Wildest Ballpark Concessions

4 weeks ago | frontofficesports.com | Hilary George-Parkin

Rachel Parker went into Yankee Stadium on April 25 with a plan: First, secure one of the free hockey jerseys the team was distributing to the first fans in the ballpark; next, make a beeline for the food and drinks. She and her friend procured frozen margaritas, hot dogs (“classic, you must,” she says), and popcorn to take to their seats.
The New Tailored Approach to Women’s Sports Uniforms

2 months ago | frontofficesports.com | Hilary George-Parkin

In the past two years alone, several women’s sports leagues have started from scratch, expansion teams have entered the fray, and clubs have forged fresh identities under new leadership—and they’ve all needed uniforms and logos worthy of their newfound prominence.
LVMH, World’s Most Powerful Luxury Group, Is Coming for Sports

Feb 16, 2025 | frontofficesports.com | Hilary George-Parkin

Formula One kicks off its Grand Prix season in Melbourne in March, and for the first time in more than a decade, Rolex’s gold-crown logo and brand name won’t adorn the podium, race track, and start clock. As part of a 10-year, multibrand deal between F1 and LVMH—the world’s largest luxury group—watchmaker TAG Heuer will take over official timekeeping honors, and Louis Vuitton will debut as the race title sponsor.
The New WAGs: Sports Wives Building Business Empires

Feb 1, 2025 | frontofficesports.com | Hilary George-Parkin

Allison Kucharczyk knows all the stereotypes about the wives of NFL players: They’re gold diggers living the good life on the sidelines while their husbands collect the paychecks. Married to free agent Isaac Rochell, she built a following on TikTok in part by skewering this imagined persona. Through her videos, however, she also reveals the repeated cross-country moves, precarity of the practice squad, and elation of a breakthrough game.
The Untapped Revenue ‘Powder Keg’ of Women’s NFL Fandom

Oct 31, 2024 | frontofficesports.com | Hilary George-Parkin

At a January 2024 Chiefs game, Taylor Swift wore a custom jacket made by Kristin Juszczyk, the wife of 49ers fullback Kyle Juszczyk. Images of the garment—a mid-length red puffer with a white quilted lining and the name and number of Swift’s boyfriend, tight end Travis Kelce—kicked up a frenzy on social media. Tagged by Swiftie style accounts and @NFL alike, Juszczyk gained nearly 400,000 Instagram followers in a matter of days.
19 Best Non-See-Through White Jeans With Excellent Reviews

Jul 8, 2024 | whowhatwear.com | Hilary George-Parkin

Even before you get to the question of red wine and barbecue sauce, white jeans can be a treacherous proposition. If the denim is too thin, it's bound to be see-through. If it's too thick, it's going to be relegated to the back of your drawer once the warm weather hits, which is likely when you'll want to be wearing it. Given how many pairs of white jeans we start seeing on Instagram come Memorial Day every year, there must be a Goldilocks-style solution to finding a pair that's just right.
Jeauni Cassanova Sees Clothing as an Invitation

Jun 14, 2024 | coveteur.com | Hilary George-Parkin

Jeauni Cassanova is perched on top of a marble mantel, mesh-gloved hands adjusting the bustled train of a Vivienne Westwood dress. “I love the built-in titty,” Cassanova says, gesturing downwards to the padded bustier.
An Interview with Chelsea Starling, Founder of Starling

Jun 4, 2024 | coveteur.com | Camille Freestone |Caroline Dunn |Hilary George-Parkin |Andie Eisen

“Have you ever heard of spinels?” Chelsey Bartrum asked me at her recent event in Brooklyn Heights. I had not. Apparently, it’s a secondary birthstone for August. “Colored gemstones are like the Wild West,” she later muses. Bartrum has built her jewelry line in that sector of the market, educating her devoted clients about the facets of the stones, process, and industry on TikTok.
An Interview with Chelsea Starling, Founder of Starling

Jun 4, 2024 | coveteur.com | Camille Freestone |Caroline Dunn |Hilary George-Parkin |Andie Eisen

“Have you ever heard of spinels?” Chelsey Starling asked me at her recent event in Brooklyn Heights. I had not. Apparently, it’s a secondary birthstone for August. “Colored gemstones are like the Wild West,” she later muses. Starling has built her eponymous jewelry line in that sector of the market, educating her devoted clients about the facets of the stones, process, and industry on TikTok.