
Hilary George-Parkin
Reporter, Writer and Editor at Freelance
managing editor @coveteur fashion/biz/culture reporter @voxdotcom @thegoods @bof @glamourmag
Articles
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5 days ago |
frontofficesports.com | Hilary George-Parkin
Rachel Parker went into Yankee Stadium on April 25 with a plan: First, secure one of the free hockey jerseys the team was distributing to the first fans in the ballpark; next, make a beeline for the food and drinks. She and her friend procured frozen margaritas, hot dogs (“classic, you must,” she says), and popcorn to take to their seats.
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2 months ago |
frontofficesports.com | Hilary George-Parkin
In the past two years alone, several women’s sports leagues have started from scratch, expansion teams have entered the fray, and clubs have forged fresh identities under new leadership—and they’ve all needed uniforms and logos worthy of their newfound prominence.
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2 months ago |
frontofficesports.com | Hilary George-Parkin
Formula One kicks off its Grand Prix season in Melbourne in March, and for the first time in more than a decade, Rolex’s gold-crown logo and brand name won’t adorn the podium, race track, and start clock. As part of a 10-year, multibrand deal between F1 and LVMH—the world’s largest luxury group—watchmaker TAG Heuer will take over official timekeeping honors, and Louis Vuitton will debut as the race title sponsor.
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Feb 1, 2025 |
frontofficesports.com | Hilary George-Parkin
Allison Kucharczyk knows all the stereotypes about the wives of NFL players: They’re gold diggers living the good life on the sidelines while their husbands collect the paychecks. Married to free agent Isaac Rochell, she built a following on TikTok in part by skewering this imagined persona. Through her videos, however, she also reveals the repeated cross-country moves, precarity of the practice squad, and elation of a breakthrough game.
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Oct 31, 2024 |
frontofficesports.com | Hilary George-Parkin
At a January 2024 Chiefs game, Taylor Swift wore a custom jacket made by Kristin Juszczyk, the wife of 49ers fullback Kyle Juszczyk. Images of the garment—a mid-length red puffer with a white quilted lining and the name and number of Swift’s boyfriend, tight end Travis Kelce—kicked up a frenzy on social media. Tagged by Swiftie style accounts and @NFL alike, Juszczyk gained nearly 400,000 Instagram followers in a matter of days.
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RT @SportVenueEvent: The New WAGs: Sports Wives Building Business Empires https://t.co/6t1waVVx49 via @hilarygp #SportsBiz #SuperBowlLIX

RT @FOS: Louis Vuitton’s parent company LVMH is pushing hard off the back of its successful premium sponsorship of the 2024 Paris Olympics.…

RT @FOS: New teams, new leagues, and a new approach to uniforms. From European soccer-inspired crests to tailored fits and player names pl…