
Hilary George-Parkin
Reporter, Writer and Editor at Freelance
reporter/editor @coveteur @voxdotcom @bof @glamourmag + more
Articles
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1 week ago |
frontofficesports.com | Hilary George-Parkin
Jalen Hurts walked into a postgame press conference in December 2024 wearing what would become the most viral piece of jewelry in pro sports last year: a diamond-encrusted pendant bearing his personal motto, “Breed of One.” “So that’s what y’all wanted to see, huh?” the Philadelphia Eagles quarterback said as he took his seat in front of the cameras. He was talking about his performance—he threw two touchdowns and ran in a third that game—but the line very well could have been about the chain.
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1 month ago |
frontofficesports.com | Hilary George-Parkin
When Iga Świątek and Carlos Alcaraz hoisted their trophies on the clay courts of Roland-Garros last year, gone were their terry-cloth wristbands. In their place were Rolex watches—their gold crown logos a ubiquitous presence in the professional tennis world. Rolex has been the official timekeeper of the French Open since 2019, when it replaced fellow Swiss watchmaker Longines and rounded out its portfolio of sponsorships of all four Grand Slam tournaments.
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1 month ago |
frontofficesports.com | Hilary George-Parkin
Rachel Parker went into Yankee Stadium on April 25 with a plan: First, secure one of the free hockey jerseys the team was distributing to the first fans in the ballpark; next, make a beeline for the food and drinks. She and her friend procured frozen margaritas, hot dogs (“classic, you must,” she says), and popcorn to take to their seats.
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Mar 15, 2025 |
frontofficesports.com | Hilary George-Parkin
In the past two years alone, several women’s sports leagues have started from scratch, expansion teams have entered the fray, and clubs have forged fresh identities under new leadership—and they’ve all needed uniforms and logos worthy of their newfound prominence.
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Feb 16, 2025 |
frontofficesports.com | Hilary George-Parkin
Formula One kicks off its Grand Prix season in Melbourne in March, and for the first time in more than a decade, Rolex’s gold-crown logo and brand name won’t adorn the podium, race track, and start clock. As part of a 10-year, multibrand deal between F1 and LVMH—the world’s largest luxury group—watchmaker TAG Heuer will take over official timekeeping honors, and Louis Vuitton will debut as the race title sponsor.
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RT @SportVenueEvent: The New WAGs: Sports Wives Building Business Empires https://t.co/6t1waVVx49 via @hilarygp #SportsBiz #SuperBowlLIX

RT @FOS: Louis Vuitton’s parent company LVMH is pushing hard off the back of its successful premium sponsorship of the 2024 Paris Olympics.…

RT @FOS: New teams, new leagues, and a new approach to uniforms. From European soccer-inspired crests to tailored fits and player names pl…