Hilary Reid

New York

Senior Editor at New York Magazine

Senior Editor at The Strategist

Articles

Store Openings - New York Magazine

1 month ago | nymag.com | |Hilary Reid |Kitty Guo |Morgan Meier

store openings May 29, 2025 Welcome to Soho’s Tween RowThe middle-school set stake out a block of their own. store openings Apr. 22, 2025 A Much Younger Madison AvenueA sprightly new batch of stores opens along a 12-block stretch of the Upper East Side. By Hilary Reid and Kitty Guo design edit Apr. 14, 2025 store openings Mar.
The Strategist Summer 100

1 month ago | nymag.com | Hilary Reid

Take a scroll through one of our typical Strategist 100s — be it the Beauty 100, Travel 100, or Wedding Registry 100 — and you’ll find deeply vetted products that we’ve tested and had on our radar for years. For the Strategist Summer Starter Pack, though, we’re doing something a little different.
6 Best Tongue Cleaners | The Strategist

1 month ago | nymag.com | Arielle Avila |Hilary Reid

Our health writer spoke to dentists, dental hygienists, and otolaryngologists about the best tongue scrapers and brushes for getting rid of bad breath.
On My Mind: Woven Flats and Cotton Nightgowns

1 month ago | nymag.com | Hilary Reid

Photo-Illustration: The Strategist; Photos: Retailers, Joe McKendry A couple weekends ago, I met my cousin for lunch in the West Village. It was a perfectly sunny, almost-80-degree day, so we sat outside, sipped ice coffees, and shared a chopped salad with charred shrimp and avocado. From our table, we watched friend group after friend group meet up on the street and greet each other with exclamations of how amazing! they all looked.
The New Madison Avenue Stores Catering to Younger Shoppers

2 months ago | nymag.com | Hilary Reid |Kitty Guo

Photo-Illustration: New York Magazine; Photos: Courtesy of the Vendors, Getty In the past eight months, Madison Avenue between 69th and 81st Streets has gotten a face-lift — or at least a dose of Botox: Over a dozen decidedly less capital-U uptown store openings are catering to a younger clientele. Where once stood Pratesi and Cartier are now fashion-Substacker favorites Toteme (829 Madison Ave.) and Khaite (828 Madison Ave.).
Printemps Opens in New York City

Mar 12, 2025 | nymag.com | Hilary Reid |Kitty Guo

Although “not a department store” is spray-painted across its façade, the new 55,000-square-foot Printemps, the first from the 160-year-old French chain to be opened in the U.S., is, for all purposes, a department store (just one that hired a graffiti artist to indicate otherwise). It’s no surprise Printemps wants to avoid the D-word, but opening anything of this magnitude is a big bet.
Winter-Proof Lip Balm, a Silk Sleep Mask, and Other Recent Strategist Finds

Feb 24, 2025 | nymag.com | Emma Wartzman |Chris Black |Hilary Reid

I asked several small-space experts for their best tips on serving a festive sit-down meal if you lack an obvious place to do so. –Emma Wartzman To put it bluntly: “There’s no room for arms in small spaces,” says Alison Mazurek of the blog 600sqftandababy. This still gives you many options. “Thankfully, folding chairs have come a long way,” says Shamika Lynch from Maximizing Tiny Interiors.
On My Mind: Danish Porcelain and Betassled Shirts

Dec 11, 2024 | nymag.com | Hilary Reid

Photo-Illustration: The Strategist; Photos: Retailers, Joe McKendry Have you ever spent an entire weekend … shopping? I did exactly that this past weekend. On Saturday, I met up with friends for breakfast and then went to a holiday antiques market hosted at Tanner Fletcher’s very charming studio, where they had lots of just-kitschy-enough gifts and lace-adorned leather gloves. From there, we went uptown to the Extreme Cashmere pop-up and tried on extremely soft scarves in earthy colors.
76 Christmas Gift Basket Ideas 2024

Dec 5, 2024 | nymag.com | Hilary Reid |Winnie Yang

Illustration: Clara Kirkpatrick Oft associated with designer pears, artisanal cheeses, and high-end chocolates, holiday gift baskets can be a handy, one-size-fits-all present to check multiple people off your list. But what if holiday gift baskets were tailored exactly to your recipient’s taste and interests? That was the question we posed to the Strategist team as we set out to create 76 hyperspecific gift baskets.
99 Best Early Black Friday 2024 Fashion Deals

Nov 25, 2024 | asesorianupcial.es | Hilary Reid |Emma Wartzman |Erica Werink