Himanshu Arora

1 month ago | brandequity.economictimes.indiatimes.com | Himanshu Arora

Updated On Mar 22, 2025 at 09:40 AM ISTAI is transforming the way businesses operate, and the service industry - especially advertising agencies - is no exception. However, agencies are in a somewhat ironical position right now. Most service businesses, including agencies, charge clients based on time and effort- more people, more billable hours, more revenue. But AI is about reducing manual effort and automating redundant tasks, making it seem counterproductive in the current agency model.

Jan 14, 2025 | mybigplunge.com | Himanshu Arora

In every business, it’s always the simplest things that get overlooked. After-sales support is one of those things. Companies throw money at marketing, sales teams, and product development, but the moment a customer buys, they disappear into the ether. What most don’t realize is that the real battle starts after the sale—and if you don’t get it right, you’re dead in the water.

Aug 31, 2024 | onlinelibrary.wiley.com | Himanshu Arora

DATA AVAILABILITY STATEMENT Data sharing is not applicable to this article, as no data sets were generated, used or analysed during the current study.

Aug 11, 2024 | autocarpro.in | Himanshu Arora

Leveraging technology to enhance operations and customer experience is crucial. By Himanshu Arora, CEO and Co-Founder, GoMechanic 11 Aug 2024 28 Views As India's aftermarket servicing industry gears up for significant growth, the immense opportunities and formidable challenges ahead are becoming increasingly evident.

May 22, 2024 | afaqs.com | Himanshu Arora

Our guest author delves into the enigma of MS Dhoni, exploring how his unique blend of authenticity, leadership, and humility has made him a timeless brand. One of the most amusing parts of being in marketing is that you look at the world with marketing-tinted glasses. Everything and everyone has a brand which can be neatly laid out in strategies, decks and boxes. I am sure most marketers agree. But something is different about the former Indian captain MS Dhoni – Brand Dhoni.