Articles

  • Sep 13, 2024 | learn.g2.com | Aastha Shaw |Thomas Yuan |Hitesh Sahni |Antoine Goret

    Email is one of the most powerful tools for connecting with potential customers. It allows sales and marketing teams to reach out directly to prospects and build meaningful relationships. However, a successful email campaign requires more than just sending out messages; it requires accuracy. Imagine sending a crucial email to a prospect only to have it bounce back because the address was incorrect.

  • Sep 5, 2024 | learn.g2.com | Tessa Smalley |Vanita Rana |Thomas Yuan |Hitesh Sahni

    With billions of emails sent daily, spam filters have become increasingly sophisticated, making it challenging to ensure your messages reach the intended inbox. Automatic spam filtering moves most unwanted, irrelevant, and phishing emails to a junk or spam folder. Email spam costs businesses and damages their reputation. Many companies waste their precious time and resources getting emails into inboxes but struggle to do so.

  • Aug 1, 2023 | learn.g2.com | Hitesh Sahni

    Hitesh Sahni is a marketing consultant, copywriter, and founder of Smemark, an award-winning digital marketing agency that helps brands with superior content marketing, SEO, and PPC advertising services, tools, and insights to boost traffic and lead generation online.

  • Jul 28, 2023 | learn.g2.com | Hitesh Sahni |Valerie Kakovkina |Rob Browne

    Email users form a massive demographic for any business. There were over 3 billion of them in 2019, and the number has only grown since then. That makes an email list one of the best assets you can have. A database of engaged prospects immunes you from ever-changing search engine and social media algorithms. And it allows you to turn those prospects into customers.

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