Holly Trantham

Oct 29, 2024 | contently.com | Holly Trantham

Recently, I have become obsessed with “Pack my Stanley” videos, but not because I own a Stanley tumbler or have any desire to “pack” it with custom ice cubes and snack accouterments before plunking it down in my also-nonexistent car. (Do I also find their popularity ethically dubious in the face of our ever-growing consumer waste? Sure!) No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience.

Sep 10, 2024 | contently.com | Holly Trantham

Remember when every brand seemed to be having a “brat summer?”I’m being a little facetious — I enjoyed the chartreuse memes and apple dances as much as anyone. But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Don’t get me wrong: there’s a time and place for incorporating memes and internet discourse into your content strategy. Staying “with it” is important.

Aug 8, 2024 | contently.com | Holly Trantham

The other day, I came across this tongue-in-cheek post while idly scrolling: “Spotify should send a halftime report. Tell me in July what my Wrapped is looking like and how much work I have left to do to turn this thing around.” Considering I’d just jokingly voiced how embarrassing my Wrapped was going to look this year after the hundreds of minutes I’ve spent clicking the replay button on Sabrina Carpenter’s “Espresso,” that post was a total read.

Jul 25, 2024 | contently.com | Holly Trantham

As a marketer, you know how important it is to know your audience like the back of your hand (or perhaps more accurately, like the contents of the half-a-dozen spreadsheets you use on a daily basis). You know how to analyze data from Google Analytics and other tools to find out where your customers are and how they are finding you. But how do you bridge the gap between learning basic information about your target audience and actually appealing to their needs? Creating buyer personas is the answer.

Jun 20, 2024 | northtamatelegraph.com | Holly Trantham

​​What’s New at the Norma Anders Public Library Summertime Stories & More, Monday, June 24 at 10:15 a.m. Magician Rick Eugene, Monday, June 24 at 7 p.m. at the Dysart Park Gazebo. This entertaining comedic magic show is fun for all ages. Bring your lawn chairs and blankets for a fun evening! Rain location: The Dysart Community BuildingEvening Book Club, Monday, June 24 at the Dysart City Park following the Magic Show. We’re reading through the alphabet and reporting our progress each month.