Hope Swedeen

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Articles

The Ultimate Guide to Event Management Best Practices

Sep 6, 2023 | cvent.com | John Stanley Hunter |Hope Swedeen |Kim Campbell

The world in which the event planner now operates is changing at an accelerated pace. We live in an increasingly mobile-first, digitized society and delegate expectations have shifted accordingly. Whether it’s an internal employee training workshop, an executive dinner, or a large-scale corporate seminar or trade-show, attendees are demanding ever-more personalized experiences. However, with a plethora of delegate personas to cater to, how easy is this to achieve today?
Conference Branding: How to Craft an Unforgettable Event

Aug 21, 2023 | cvent.com | John Stanley Hunter |Hope Swedeen

Conferences and events are a significant part of marketing and engagement strategies for many organizations. Studies show that one-day conferences are the most common event, held by 54% of companies, followed by product training and business or channel partner events. Additionally, 31% of event marketers see trade shows and conferences as essential for business. With so many events competing for attention, having a solid brand identity is more critical than ever.
27 Business Travel Tips to Streamline Your Journey

Aug 17, 2023 | cvent.com | Hope Swedeen |John Stanley Hunter |Elizabeth C. Powell

Business travel is essential for many companies. In a survey by Deloitte, 53% of US companies said they expect their travel spend to exceed three-quarters of 2019 levels by the end of 2023, and these numbers are only getting better. 71% of US companies expect a full recovery in travel spend by the end of 2024. In another study by Morgan Stanley Research, corporate travel budgets showed dramatic improvement, with 2023 budgets reaching 98% of 2019 levels, on average.
Creating Effective and Engaging Corporate Retreats

Aug 17, 2023 | cvent.com | John Stanley Hunter |Hope Swedeen

Increased ROI Event technology can also help increase a corporate retreat's return on investment (ROI). By streamlining planning and execution, enhancing the attendee experience, and providing valuable data and insights, event technology can help maximize the retreat’s impact and achieve the desired outcomes. This can lead to increased employee engagement, improved team performance, and a stronger sense of community within the company.
How to Create a Hotel Marketing Plan

Aug 16, 2023 | cvent.com | Kim Campbell |Hope Swedeen

On television, the advertising industry may look glamorous. Marketing agencies are often viewed as high-status, fast-paced places to work, full of graphic artists, witty copywriters, and endless resources. In the real world, however, building a successful marketing strategy rarely appears as flashy as it does on TV. Good marketing content is built upon a strong foundation of data, research, and planning. Creating a thorough, focused hotel marketing plan begins the same way.
Your Guide to a Successful Kickoff Meeting

Aug 11, 2023 | cvent.com | Hope Swedeen |Featured Venues |John Stanley Hunter

Let’s be honest: managing projects and events can be a nightmare. Without the right team, the right priorities, the right knowledge base, and a thousand other details, many projects will fail. In fact, on average, 70% of projects fail. The key to beating the odds? A solid project management strategy and a kickoff meeting to get everyone on the same page. What Is a Kickoff Meeting?
The Ultimate Guide to Virtual Event Marketing

Aug 11, 2023 | cvent.com | Hope Swedeen |John Stanley Hunter |Julie Haddix

Virtual events play a critical role in event programs, from large virtual conferences to small internal meetings. In fact, the virtual events market is set to reach USD $657.64 billion by 2030. One of the key advantages of staging a virtual event, as expressed by planners worldwide, is the ability to extend reach across time zones and attract new audiences. As valuable as these events are, however, they come with their own unique challenges.
Structured vs. Unstructured Questions

Jul 21, 2023 | cvent.com | Hope Swedeen |Brittany Estes |Cvent Guest

When conducting surveys, there are two ways to approach a questionnaire: structured questions and unstructured questions. Some surveys will be best suited to structured questions, some to unstructured, and some may benefit from leveraging both question types. Here’s a quick guide to help you understand the difference between structured vs. unstructured questions so you can get the most out of your surveys. Structured vs.
Creating a Social Media Plan for Events

Jul 20, 2023 | cvent.com | Hope Swedeen |John Stanley Hunter |Featured Venues

To set your brand apart, you need to create a stellar social media plan that not only engages attendees but also gets your brand noticed. After all, promotion on social media is far from over once your attendees walk onto the event floor. Find out how to create a rock-solid social media strategy for events that lets you harness the full power of digital, from start to finish. Social Media Event StrategyA lot goes into creating a robust social media event strategy.
Market Research Process: 6 Steps to Project Success

Jul 6, 2023 | cvent.com | Hope Swedeen |Brittany Estes |Cvent Guest

Market research is all about understanding your audience, but it also includes a deep dive into the broader market landscape, including trends affecting your industry and top competitors within your market. Market research is vital to bolstering marketing and sales efforts. But where do you begin? What Is Market Research?