Horwath HTL

Sep 23, 2024 | 4hoteliers.com | Horwath HTL |Navid Walizadeh

Key Insights: Strategic Shift to Franchising and Branding: Hotel chains have increasingly moved away from creating new brands due to the high financial and operational costs. Acquiring established brands allows hotel chains to expand their portfolios more efficiently and securely. Franchising Benefits: Franchising reduces the direct costs and risks for hotel chains, as franchisees handle property development and management.

Aug 20, 2024 | hotel.report | Christian Buer |Horwath HTL

In recent years, the hospitality industry has adapted to various influences arising from digitalization and technological advancements. This adaption is driven primarily by Generation Z. As the first generation that grew up in a completely digital world, Generation Z travelers value digital experiences, individualization, and sustainability.