Howard Ruben

Los Angeles

WHAT'S YOUR STORY? Founder of Howard Ruben PR / Chief Storyteller for The Other Agency. Sports, travel, hospitality, food, fashion, music, nonprofit. 😎

Articles

The Vitamin Shoppe to be sold to private equity for nearly $195M

6 days ago | retaildive.com | Howard Ruben

This audio is auto-generated. Please let us know if you have feedback. Private equity firms Kingswood Capital Management and Performance Investment Partners on Wednesday announced they’ve agreed to acquire The Vitamin Shoppe from Franchise Group. Franchise Group, which filed for Chapter 11 bankruptcy in November, is selling the Vitamin Shoppe for $193.5 million, Kingswood Capital Management confirmed to Retail Dive.
Ikea expands small-format fleet with Dallas store

1 week ago | retaildive.com | Howard Ruben

This audio is auto-generated. Please let us know if you have feedback. Continuing its small store expansion in the U.S., Ikea announced it would open a 63,000-square-foot store later this year in Dallas, according to a news release. The two-level store will open at The Shops at Park Lane in the University Park neighborhood of Dallas. It will be the 11th store in the Texas market, including five full-size stores, three plan and order points and two new locations opening in San Marcos andRockwall.
Madison Reed lands in Sally Beauty

1 week ago | retaildive.com | Howard Ruben

This audio is auto-generated. Please let us know if you have feedback. Adding to its growing list of wholesale partners, direct-to-consumer hair color brand Madison Reed earlier this month landed in 500 Sally Beauty stores nationwide.
Urban Outfitters launches 4 collaborations

1 week ago | fashiondive.com | Howard Ruben

This audio is auto-generated. Please let us know if you have feedback. Urban Outfitters is expanding its curator collection of exclusive fashion collaborations this month through its Vintage & ReMade program, according to a press release. The four collections are dropping throughout the month of April and feature vintage pieces along with upcycled designs from deadstock fabric. The collections will be available online, and prices range from $45 to $270.
Lovesac taps Crocs veteran as first chief brand and marketing officer

1 week ago | harro.com | Howard Ruben

As chief marketing officer at the footwear brand, Heidi Cooley helped drive profitability and turn the brand “into a cultural zeitgeist.”
Lovesac taps Crocs veteran as first chief brand and marketing officer

1 week ago | retaildive.com | Howard Ruben

This audio is auto-generated. Please let us know if you have feedback. DTC furniture brand Lovesac has named Heidi Cooley its first chief brand and marketing officer, effective April 23. Cooley most recently was chief marketing officer at Crocs, where she helped drive profitability and turn the brand “into a cultural zeitgeist,” according to a company press release. At Crocs, she took a digital and social-first approach to driving growth.
Harry’s Inc. rebrands to Mammoth Brands

1 week ago | retaildive.com | Howard Ruben

This audio is auto-generated. Please let us know if you have feedback. DTC personal care brand Harry’s Inc. has rebranded as Mammoth Brands as a way to better describe its growing roster of like-minded companies, according to a press release. Mammoth Brands seeks to add more complementary brands to its current stable of razor and deodorant labels, comprised of Harry’s, Flamingo, Lumē and Mando.
Target launches campaign highlighting spring merchandise

2 weeks ago | marketingdive.com | Howard Ruben

Target last week launched a marketing campaign tied around its spring merchandise set to the theme of the 1977 song, “Love is in the Air” by John Paul Young. Utilizing a mix of video, social, digital and outdoor ads, the campaign highlights a host of new products tied to spring break, home and closet, beauty, food and the Easter holiday. In-store customers will be greeted by the smell of spring flowers and a garden party display of new products.
DTC footwear brand Vivaia opens first US store

2 weeks ago | retaildive.com | Howard Ruben

This audio is auto-generated. Please let us know if you have feedback. Following a soft opening in March, DTC footwear brand Vivaia officially opened its first wholly owned store on Wednesday in the SoHo neighborhood of New York City, according to a company press release. The 900-square-foot store is located at 68 Prince Street and is the same site as the brand’s pop-up location that was open from Thanksgiving through the December holidays.
Target launches campaign highlighting spring merchandise

2 weeks ago | retaildive.com | Howard Ruben

This audio is auto-generated. Please let us know if you have feedback. Target last week launched a marketing campaign tied around its spring merchandise set to the theme of the 1977 song, “Love is in the Air” by John Paul Young. Utilizing a mix of video, social, digital and outdoor ads, the campaign highlights a host of new products tied to spring break, home and closet, beauty, food and the Easter holiday.