Hugh Massie

Nov 22, 2024 | advisorpedia.com | Hugh Massie

Don’t build marketing personas just because it’s “the way it’s always been done.” Build them with purpose…and enhance them with game-changing technology. Here’s why… Marketing personas are a great way to categorize customers and prospects. Businesses have used these fictional buyers to direct sales and marketing efforts for decades. But, you have to understand the mission before executing a strategy, right? So, let’s talk about why marketing personas are more relevant than ever before.

Nov 11, 2024 | advisorpedia.com | Hugh Massie

Want to get on the fast track to higher sales and customer loyalty? We can help you understand your audience by instantly identifying their marketing personas! DNA Behavior has created a groundbreaking “do it for me” solution that is transforming how businesses serve clients. Our AI-driven Digital Scan process can generate behavioral insights for every employee, advisor, and client across your business without using questionnaires.

Oct 7, 2024 | advisorpedia.com | Hugh Massie

Our research of S&P 500 execs shows how a CEO’s financial behavior impacts the entire organization…and which traits can dramatically affect the bottom line! As the highest-ranking executive in a company, the CEO naturally wields a tremendous amount of influence. We performed an in-depth analysis of the financial behaviors of S&P 500 executives that proved that connection.

Sep 24, 2024 | blog.dnabehavior.com | Hugh Massie

Our research of S&P 500 execs shows how a CEO’s financial behavior impacts the entire organization…and which traits can dramatically affect the bottom line!As the highest-ranking executive in a company, the CEO naturally wields a tremendous amount of influence. We performed an in-depth analysis of the financial behaviors of S&P 500 executives that proved that connection.

Sep 11, 2024 | advisorpedia.com | Hugh Massie

We’ve measured the core competencies of five thousand S&P 500 executives to find out which behaviors ultimately drive financial value creation! One of the biggest challenges a CEO faces is building a team with the right blend of financial behaviors. Often, that comes down to deciding whether you require a strong results-focused individual or someone who is a natural relationship-builder.