Hyung-Joo Oh

Jan 21, 2025 | kedglobal.com | Hyung-Joo Oh

The popularity of South Korean cosmetics in the US has increased, with sales of the products growing at four to five times the rate of the market as a whole. According to Samsung Securities on Tuesday, sales of South Korean basic cosmetics on Amazon in the US surged 122% year over year in the third quarter of last year. During the same period, overall sales of basic cosmetics on Amazon increased by 29%.

Nov 18, 2024 | kedglobal.com | Hyung-Joo Oh

L’Oréal Group, the world’s largest beauty company, said on Monday it opened its second global SkinCeuticals store at Lotte Department Store in Jamsil, Seoul, South Korea. SkinCeuticals is the premium antioxidant skincare brand of L’Oréal. This dermatological beauty brand's first global store is in Hong Kong.  The renewed store incorporates advanced beauty tech, offering skin diagnosis using high-resolution imaging and sophisticated light source technology. Write to Hyung-Joo Oh at [email protected]

Nov 12, 2024 | kedglobal.com | Hyung-Joo Oh

Matin Kim, a rising designer brand in South Korea, will open its first offline store in Japan in the first half of next year, joining a slew of Korea indie fashion brands that have built their presence in the neighboring country. For its venture into Japan, it signed a five-year partnership agreement with Musinsa, South Korea’s largest online fashion platform, which will oversee Matin Kim’s distribution and online sales in Japan.

Nov 8, 2024 | kedglobal.com | Hyung-Joo Oh

If you’re in New York City this weekend, be sure to drop by the Korean Cultural Center. The South Korean government office has partnered with the country’s instant noodle giant Nongshim Co. to host a free taste of Seoul, with the "It's time for K-Culture" initiative. Nongshim and the cultural center said on Friday they are running a Han River in NYC pop-up for three days from Nov. 8, to allow New Yorkers to enjoy authentic, meticulously crafted Korean culinary experiences.

Nov 8, 2024 | kedglobal.com | Hyung-Joo Oh

If you’re in Manhattan, New York this weekend, be sure to drop by the Korean Cultural Center. The South Korean government agency, in partnership with the country’s top instant noodle giant Nongshim Co, is hosting a free taste of Seoul with the "It's time for K-Culture" initiative. Nongshim and the cultural center said on Friday they are jointly running a Han River in NYC pop-up for three days from Nov.