Ian Shepherd
Contributor at Forbes
Co-CEO and Co-Founder @electrifyvideo | Host of the Business of Creators podcast | Forbes Contributor
Articles
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1 week ago |
forbes.com | Ian Shepherd
In the early days of digital content creation, success was measured by exposure: the number of likes, shares, followers and views a creator could accumulate. But increasingly, creators are realizing that virality doesn’t always translate into financial sustainability. Platform algorithms change frequently, monetization models are inconsistent and dependence on a single social media channel introduces risk.
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2 weeks ago |
forbes.com | Ian Shepherd
For a creator, going viral is often seen as the finish line. But for those building sustainable businesses, it's just the starting point. What matters most is what happens after a million views. The story of Kat Norton, better known as Miss Excel, shows how creators can turn fleeting attention into scalable, evergreen income without brand deals or burnout. And she's not alone.
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2 weeks ago |
forbes.com | Ian Shepherd
At just 10 years old, Gohar Khan hit "record" on his first YouTube video. Like many young creators of his generation, he started with Minecraft walkthroughs, earning a modest $10,000 to 20,000 in ad revenue while still in middle school. Few could have predicted that those early uploads would ignite a journey culminating in 10 million followers across platforms and a freshly launched production studio, all before his 25th birthday.
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3 weeks ago |
forbes.com | Ian Shepherd
It’s no longer enough for creators to sell a hoodie with a catchphrase and call it merch. Today’s top creators are building full-fledged consumer brands with storytelling, strategy and scalability at the core. At the forefront of this evolution is Warren James, the creative engine behind physical product lines for Good Mythical Morning, Brittany Broski, MoistCr1TiKaL and more. CEO Saurabh Shah recently explained to me how they’ve helped creators turn content into commerce.
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4 weeks ago |
forbes.com | Ian Shepherd
While most social platforms are trying to become the next TikTok, one startup is building something very different. Fizz is a pseudonymous, hyperlocal app born on college campuses. Until recently, it was known as a kind of private campus message board; part Reddit, part group chat, but with the intimacy of a dorm hallway. No followers, no influencers, no pressure to perform.
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This is the playbook the top 1% of creators are using to win with merch! Introducing Creator Commerce, my new podcast series unpacking the business models, partnerships and strategies powering the creator commerce boom. In our first episode I talk with Saurabh Shah, the CEO of https://t.co/6KhWQ2t0rU
"If I didn't have Twitter, I would not have a career, and that's just that." – Iggy Azalea on the Business of Creators podcast