Ian Shepherd

2 weeks ago | forbes.com | Ian Shepherd

The creator economy has long been defined by its lack of rules. Millions of independent digital creators post, partner, and promote on platforms every day, without the protections or standard practices enjoyed by professionals in film, TV, or publishing. But this week a new framework has been launched to bring structure to that chaos.

2 weeks ago | flipboard.com | Ian Shepherd

1 hour ago5 Strategies to Make Your Brand Unforgettable In a Saturated MarketIn a marketplace overflowing with competition, the key to success isn’t just being seen—it’s being remembered. Regardless of what industry your brand operates in, chances are, your niche is more crowded than you first expected. As much as you’d like to have a truly unique brand, the reality is that …NowHow to Train an AI Tool to Get the Best AnswersHere's how to interact with ChatGPT so that it knows more about you.

2 weeks ago | forbes.com | Ian Shepherd

In 2019, Kyle Scott pitched a simple idea to celebrity real estate agent Ryan Serhant: turn his bestselling book Sell It Like Serhant into a course. Scott had never built a course before, but he understood something most creators miss—people don’t buy information, they buy transformation. Two weeks after launch, the course had generated $500,000 in revenue. A few years later, the business was pulling in nearly $10 million a year from online education, coaching, and memberships.

2 weeks ago | forbes.com | Ian Shepherd

It’s déjà vu in Washington, and the creator economy is bracing for impact. As lawmakers inch closer (again) to banning TikTok in the United States, the most powerful companies in tech are circling. At the front of the pack? Meta. Over the last few months, Meta has gone all-in with an aggressive strategy to attract creators and capture the digital attention that TikTok might leave behind.

3 weeks ago | forbes.com | Ian Shepherd

For years, brands have treated creators like billboards. They’ve hired them to hold up products, hit share buttons, and boost reach. But the game has changed. As the creator economy matures, the most forward-thinking brands are rethinking their approach—not as buyers of influence, but as partners in creativity. That shift is the central message behind the Creator Perspectives report, a study released by influencer marketing platform Influencer and cultural insights firm Crowd DNA.