Ilia Sybil Sdralli

Athens, London, Paris

Features Editor at 7Hollywood Magazine

Special Europe Correspondent at ART+DESIGN

fashion hauntology-antisocial media EIC @thestyletitle /Features Editor @7Hollywood_Mag

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Articles

Stormzy faces backlash from fans after partnering with McDonald’s and deleting pro-Palestinian post

Feb 14, 2025 | screenshot-media.com | Abby Amoakuh |Charlie Sawyer |Fatou Ferraro Mboup |Ilia Sybil Sdralli

The fast food giant is currently being subjected to boycotts due to its alleged support for Israel during the war in Gaza. This shun a critical light on Stormzy, who has previously expressed support for the free Palestine movement. 66021 Another day, another boycott. British rapper Stormzy, also known as Michael Ebenezer Kwadjo Omari Owuo Jr., is currently facing backlash for working with McDonald’s to create his own custom meal. The reason?
Why people hate Taylor Swift’s fashion sense (and why they’re wrong)

Feb 13, 2025 | screenshot-media.com | Ilia Sybil Sdralli |Emma O'Regan-Reidy |Charlie Sawyer |Abby Amoakuh

Taylor Swift may be breaking records, selling out stadiums, or redefining the music industry’s relationship with fandom, but according to her critics, she can’t dress. 65945 On Sunday 9 February 2025, during Super Bowl LIX, Taylor Swift appeared on the Jumbotron and an uncomfortable wave of boos erupted from the crowd. The singer, who was there to support her boyfriend—Kansas City Chiefs player Travis Kelce—attracted an almost visceral response.
Your Social Media Audience Isn’t Necessarily Your Customers

Jan 30, 2025 | thestyletitle.substack.com | Ilia Sybil Sdralli

Today, brands are everywhere—still, very few people can be natural whistleblowers and make them make sense. Andy Harvey is one of them. A renowned strategist with extensive experience in brand development and storytelling, he has founded COMMUNION, a creative studio, or rather, a wonder lab of future-positive ideas.
Can Death Sell Clothes?

Jan 16, 2025 | thestyletitle.substack.com | Ilia Sybil Sdralli

Toscani’s work had always been at the verse of what is ethical to see in a fashion campaign and what is not-be his portrait of David Kirby, surrounded by his family as he lay dying of AIDS or the campaign against anorexia with the image of a skinny Isabelle Caro posing on billboards. But do death and sickness fit into a fashion image?
But, What Ends When the Symbols Shatter?

Nov 27, 2024 | thestyletitle.substack.com | Ilia Sybil Sdralli

It’s one of those rare times that reading a non-fashion book can further impact how angrier I get about the current fashion and social media zeitgeist. And for the revealing reading of “Capitalist Realism” by Mark Fisher, I credit no other than the mighty Eugene Rabkin and his ever-useful book suggestions often posted on his Instagram.
Somewhere in Europe There is a FASHION CLASH

Nov 13, 2024 | thestyletitle.substack.com | Ilia Sybil Sdralli

It’s nice to know there is fashion life outside fashion weeks. And what a life! As we speak, more than 100 designers and artists from over 20 countries are given a stage during the 16th edition of the international and multimedia FASHIONCLASH Festival in Maastricht. Branko Popovic co-founded the FASHIONCLASH Festival in 2009, aiming to create a platform beyond conventional fashion showcases, encouraging boundary-pushing experimentation and cross-disciplinary collaboration.
Has Fashion Lost Its Soul?

Oct 23, 2024 | thestyletitle.substack.com | Ilia Sybil Sdralli

Fashion Month SS25 exposed the industry's duality—a conflict between creativity and consumerism, where some brands played it safe, while others plunged into commercial mediocrity. In its first collection post-Virginie Viard, Chanel failed to redefine itself, delivering another round of tweeds and ladylike looks. Balenciaga took its oversized, dystopian aesthetic to absurd new heights—more caricature than innovation.
Listen, Fashion Is Too Important To Be Taken Seriously

Oct 4, 2024 | thestyletitle.substack.com | Ilia Sybil Sdralli

Fashion month used to be the epitome of excitement for all fashion lovers—a collective frenzy for the few working in the industry. This season, however, lacks that excitement—at least for me—and thank God, none of the overwhelming workload, as I’m not attending. For the first time in years, I sit back happily, relying on the eyes of others for my infotainment: no FOMO, no chasing cabs amidst shows, no fake smiles.
Resist Fashion Popcorn

Sep 12, 2024 | thestyletitle.substack.com | Ilia Sybil Sdralli

Today's intro is all about imagination—or the lack thereof. As you may have noticed, New York Fashion Week is in full swing, but nothing is happening despite a few collections that feel very much like fashion school graduation projects. Don't get me wrong, there were moments—from the Coach teddy bear bag to Willy Chavarria’s new Americana and the literal fashion popcorn at Tommy Hilfiger.
Why Do Luxury Brands Raise Prices? Because They Can.

Jul 11, 2024 | thestyletitle.substack.com | Ilia Sybil Sdralli

One of the first things people ask me when they hear I work in fashion is: "Why are those prices so high? How can brands justify a $20,000 bag?". My instinctive response is: "Because they can" but I never utter it. Instead, I simply smile enigmatically as if gatekeeping a precious secret. Still, I decided to use this question as a prompt for our upcoming newsletter, where I'll be discussing luxury pricing with experts who truly understand the industry.