Ilyse Liffreing

New York

Senior Editorial Manager at The Trade Desk

Senior Editorial Manager at The Current

Senior Editor @TheTradeDesk [email protected] Past: @AdAge, @digiday, @CampaignLiveUS; @nyu_journalism masters alum. Views are my own.

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Articles

Google throws ‘cookies’ to marketers after DOJ’s ad tech ruling

3 weeks ago | thecurrent.com | Ilyse Liffreing

Just days after a U.S. federal court ruled Google a monopolist in digital advertising — the second time within the last year — the tech giant is walking back a key privacy update in Chrome. Instead of rolling out a new prompt for third-party cookies, Google says users will continue managing cookie settings as they always have. The decision sparked a mix of relief, frustration and no small amount of skepticism across the industry.
The 7 best ad campaigns that streamed on the Olympics

Aug 14, 2024 | thecurrent.com | Ilyse Liffreing

This Paris Olympics was a historic one. Not only did the 2024 Summer Games introduce breakdancing and feature the same number of female and male athletes for the first time ever, they also represented a significant win for programmatic advertising. For the first time, NBCUniversal, U.S. media rights holder to the Olympic Games through 2032, streamed all Olympics content on Peacock and opened up the platform to programmatic ads.