Ilyse Liffreing
Senior Editorial Manager at The Trade Desk
Senior Editorial Manager at The Current
Senior Editor @TheTradeDesk [email protected] Past: @AdAge, @digiday, @CampaignLiveUS; @nyu_journalism masters alum. Views are my own.
Articles
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Aug 14, 2024 |
thecurrent.com | Ilyse Liffreing
This Paris Olympics was a historic one. Not only did the 2024 Summer Games introduce breakdancing and feature the same number of female and male athletes for the first time ever, they also represented a significant win for programmatic advertising. For the first time, NBCUniversal, U.S. media rights holder to the Olympic Games through 2032, streamed all Olympics content on Peacock and opened up the platform to programmatic ads.
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Oct 5, 2021 |
adage.com | Erika Wheless |Ilyse Liffreing
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Oct 4, 2021 |
adage.com | Erika Wheless |Ilyse Liffreing
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Sep 28, 2021 |
adage.com | Erika Wheless |Ilyse Liffreing
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Sep 13, 2021 |
adage.com | Ilyse Liffreing |Erika Wheless
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