Ina B. Scher

Feb 29, 2024 | mondaq.com | Marc J Rachman |Ina B. Scher |David Greenberg |Alexa Singh

A recent decision indicates that "natural" product claims do not necessarily mean that the product contains no synthetic and/or highly processed ingredients. "Natural" claims continue to be a focus of consumer class actions, and companies making "natural" claims should ensure that they understand and are managing this risk. Depending on the court, precedent may vary as to whether a challenge to a claim of "natural" can proceed to trial.