Irina Weber

Dubai

Content Strategist at scoop.it

Content Strategist, Brand Manager, and Amateur Self-Help Guru at Freelance

Featured in: Favicon

adweek.com Favicon

business2community.com Favicon

scoop.it

readwrite.com Favicon

contentmarketinginstitute.com Favicon

searchenginewatch.com Favicon

socialmediatoday.com Favicon

hongkiat.com Favicon

marketingprofs.com Favicon

socialmediaexaminer.com + 9 more

Articles

5 proven ways to transform your cybersecurity brand into a lead generation machine

1 week ago | agilitypr.com | Irina Weber

Are you tired of having a great-looking cybersecurity website that gets plenty of traffic, but somehow doesn’t bring in many leads? You’re not alone. Many cybersecurity companies struggle to turn visitors into leads (and eventually revenue), even if they have valuable services to offer. The good news is that with just a few strategic tweaks, you can turn your website into a powerful lead generation tool that brings in qualified prospects consistently for your sales team to go after.
Managing reputational risk: Why lawyers and PR professionals must be allies

3 weeks ago | agilitypr.com | Irina Weber

Lawyers and PR professionals: allies or adversaries? Many assume the answer to this question is tricky, but it shouldn’t be. Along with lawyers, PR is a key element of a law firm. Both have specific responsibilities that help the firm function effectively. However, managing their roles while achieving a common goal can sometimes become difficult in times of crisis. For example, a PR professional can be great at crafting a statement to maintain a public image in times of crisis.
How to get your fintech brand’s story in front of the right journalists

2 months ago | agilitypr.com | Irina Weber

The fintech space is an exciting place to be right now. New innovations seemingly dropping every month that promise to revolutionize everything from mobile payments to blockchain networks to AI investing platforms. But the hype also means competition for attention is fierce. As a fintech startup, you’re not only battling the other fresh-faced disruptors out there.
How Can Google AI Help Marketers Reach Potential Customers

2 months ago | blog.scoop.it | Irina Weber

Google AI is a crucial element in the future of marketing. While the technology’s capabilities are well-known, how can Google AI help marketers reach potential customers more effectively? Google AI Overviews have become immensely popular recently. They promise to reshape how marketers connect with audiences by delivering more innovative, faster, and more personalized experiences.
5 Ways to Start a Law Firm With No Money

Jan 26, 2025 | goodmenproject.com | Irina Weber

—Today, almost every person wants to build their own brand. But, when it comes down to the required capital, many dreams are shattered. Now, get a hold of this secret!Whether you want to start your law firm or any other business, it is possible with minimum or no investment. But it will not be easy. We understand that the liberty to work as per your will, and choosing your own clients and preferred legal area can be lucrative. However, it comes with a lot of hard work and planning.
6 ways to build an effective cybersecurity PR strategy

Nov 12, 2024 | agilitypr.com | Irina Weber

Cyberattacks have long been a key concern for every business operating via the web. Year after year, the volume of cyberattacks has increased significantly. According to stats, there were around 2,365 cyberattacks in 2023. Moreover, a data breach in 2024 can cost a business an average of $4.88 million. The question is: how can a business grow in the market while cyberattacks lurk over it? As cyberattacks have increased in volume, so have the number of dynamic methods for handling them.
7 Inspiring Content Marketing Ideas For Law Firms

Oct 24, 2024 | blog.scoop.it | Irina Weber

Content marketing is an increasingly vital digital marketing strategy for law firms to attract new leads, establish authority and brand awareness, and widen the client base. However, legal content is often associated with being dry and dull. Still, everyone needs legal advice at some point, and tapping into that need with practical, specific, and well-placed content can help your law firm stand out in the market.
8 Ways To Ensure That Your Content Is Accessible

Sep 4, 2024 | contentmarketinginstitute.com | Irina Weber

Your content isn’t polished until you make it accessible to all. Google regularly introduces new accessibility features and updates to enhance the accessibility of digital content. However, marketers shouldn’t just rely on third-party sites to break down barriers so everyone can enjoy your content. The Web Content Accessibility Guidelines provide a foundation based on four principles related to how people interact with content — operable, perceivable, robust, and understandable.
4 Stages of Crisis - How to Manage Them?

Jul 31, 2024 | mention.com | Irina Weber

Did you know that, according to PWC, 69% of company leaders claimed to have experienced a crisis over five years? In today’s unpredictable world, a crisis isn’t a matter of ‘if’ but ‘when.’This clear reality shows how important it is to manage crises. Crisis management is about responding to a situation and planning to reduce harm and ensure a fast recovery. Since crises are bound to happen, we need to prepare urgently.
10 Ways to Build a Winning Law Firm Content Marketing Strategy

Jul 4, 2024 | blog.scoop.it | Irina Weber

The importance of online impressions has caused the legal industry to undergo a dramatic new wave of advertising avenues and customer expectations. About 84% of law firms generate leads through organic social media traffic.