Isaac Mizrahi
Contributor at Forbes
CEO @Almaagency, Author “Hispanic Market Power” Forbes Contributor https://t.co/rj4V8NetPn , Multicultural Marketing Expert. Opinions are mine
Articles
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1 week ago |
forbes.com | Isaac Mizrahi
A recent report released by the National Association of Hispanic Real Estate Professionals (NAHREP) sheds light on the state of Hispanic homeownership in America in 2024. Drawing from both publicly available data and insights from real estate practitioners within the NAHREP network, the report aims to tell the evolving story of Hispanic homeownership. It highlights key trends in homeownership growth, including barriers, opportunities, and cultural nuances influencing Hispanic consumers.
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3 weeks ago |
forbes.com | Isaac Mizrahi
Every year, the American Advertising Federation celebrates industry legends by inducting them into its prestigious Advertising Hall of Fame. This year's class honorees include Alex Lopez Negrete, co-founder and CEO of Lopez Negrete Communications, a leading US Hispanic advertising and marketing agency. Alex joins a select number of multicultural ad agency executives, including Bill Imada, Aaron Walton, Hector Orci, Daisy Expósito-Ulla, and Tere Zubizarreta, among others.
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1 month ago |
forbes.com | Isaac Mizrahi
Having worked on multicultural marketing in the US for more than two decades, one question I’ve been often asked over the years is this: When will multicultural advertising be just plain advertising? That is a fair question. From a purely demographic perspective, the largest ethnic segments represented under the multicultural marketing umbrella, Hispanic, Non-Hispanic Blacks and Asian Americans, make up almost 40% of the U.S. population and more than 100% of the country’s population growth.
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1 month ago |
asianamericans.einnews.com | Isaac Mizrahi
gettyHaving worked on multicultural marketing in the US for more than two decades, one question I’ve been often asked over the years is this: When will multicultural advertising be just plain advertising? That is a fair question. From a purely demographic perspective, the largest ethnic segments represented under the multicultural marketing umbrella, Hispanic, Non-Hispanic Blacks and Asian Americans, make up almost 40% of the U.S. population and more than 100% of the country’s population growth.
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Jan 23, 2025 |
forbes.com | Isaac Mizrahi
As we begin a new year, many executives in our industry are questioning the state of the multicultural consumer market, particularly its largest segment: the Hispanic consumer. These concerns stem from a combination of political uncertainty and economic challenges.
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Below is a link to my most recent @Forbes article. This month, I am influenced by the Summer #Olympics fever and particularly inspired by the story of this fantastic athlete, #StephenNedoroscik, whose journey is a key focus of the article. https://t.co/B09ObZ0wRm
Today,I celebrate 15 years at @AlmaAgency & what a journey it has been!This milestone fills my heart with gratitude for everyone who has supported me along the way. Here’s to the adventure of creativity, humanity, & business, & to all the exciting possibilities that lie ahead
Here’s my latest @Forbes article, discussing the findings of a study syndicated by @tiktok_us on the habits of Young Hispanics on its platform https://t.co/cj63stNLcM
