Ishita Chakraborty

Southern Asia

Editor-in-Chief at Transcontinental Times

●Engineer● SMM @shejobs ● Covering Social Issues, Entertainment & Lifestyle●Mental Health Advocate●Former EIC @Transctimes ●Cricket ● Views are my own

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Articles

AI-Human Hybrids for Marketing Research: Leveraging Large Language Models (LLMs) as Collaborators

2 months ago | dialnet.unirioja.es | Neeraj K. Arora |Ishita Chakraborty |Yohei Nishimura

Ayuda Buscar en la ayuda Buscar en la ayuda
The Ultimate Research Assistant: How Marketing Researchers Can Effectively Collaborate with LLMs

Jan 14, 2025 | ama.org | Neeraj K. Arora |Ishita Chakraborty |Yohei Nishimura

Generative AI (GenAI), and large language models (LLMs) in particular, are transforming marketing. According to a 2023 BCG study, over 70% of chief marketing officers have embraced this technology, and experts predict GenAI to revolutionize marketing research—a $84.3 billion dollar industry in 2023—by automating and enhancing data collection, analysis, and insights generation.
Dietary Acrylamide: A Detailed Review on Formation, Detection, Mitigation, and Its Health Impacts

Feb 12, 2024 | mdpi.com | Indira Govindaraju |Ishita Chakraborty |Hafizur Rahman |Maidin Sana

All articles published by MDPI are made immediately available worldwide under an open access license. No specialpermission is required to reuse all or part of the article published by MDPI, including figures and tables. Forarticles published under an open access Creative Common CC BY license, any part of the article may be reused withoutpermission provided that the original article is clearly cited. For more information, please refer tohttps://www.mdpi.com/openaccess.
Surprise Event Leaves Fans Awestruck

Nov 10, 2023 | transcontinentaltimes.com | Ishita Chakraborty

SOUTH KOREA: In a whirlwind of excitement, BTS's Jungkook took Times Square by storm with a legendary performance, leaving fans buzzing with anticipation. However, an unexpected announcement from his agency on November 8 added a layer of mystery to the already electrifying atmosphere. The revelation of a surprise event on November 10 in New York City sent fans into a frenzy of speculation.
Paramount Unveils Trailer for 'Mean Girls' Musical

Nov 8, 2023 | transcontinentaltimes.com | Ishita Chakraborty

UNITED STATES: Lights, camera, plastics! Paramount Pictures has unveiled the first glimpse of the highly anticipated 'Mean Girls' adaptation, a theatrical rendition of the 2018 Tony-nominated musical inspired by the iconic 2004 comedy. Reneé Rapp, acclaimed for her role in 'The Sex Lives of College Girls,' takes the reins as the formidable Regina George, reprising her Broadway performance.
Reawakening Fashion' Takes Center Stage

Nov 8, 2023 | transcontinentaltimes.com | Ishita Chakraborty

UNITED STATES: In a dazzling revelation, Vogue announced the theme for the much-anticipated 2024 Met Gala, set to take place on May 6 at the Metropolitan Museum of Art in New York City. Brace yourselves for 'Sleeping Beauties: Reawakening Fashion,' a theme that promises to transport attendees through 400 years of fashion history.
Timbaland Faces Backlash for Controversial Comments about Britney Spears and Justin Timberlake

Nov 7, 2023 | transcontinentaltimes.com | Ishita Chakraborty

UNITED STATES: In a recent turn of events, music producer Timbaland, whose real name is Tim Mosley, has found himself at the center of controversy for making a controversial remark about pop star Britney Spears and her ex-boyfriend Justin Timberlake. The incident occurred during a Q&A session at the Kennedy Center for Performing Art on October 29, where Timbaland suggested that Timberlake should have "put a muzzle" on Britney.
Exclusive Party Pictures Unveiled

Nov 3, 2023 | transcontinentaltimes.com | Ishita Chakraborty

INDIA. Mumbai: The city of dreams lit up in a kaleidoscope of stardom as Shah Rukh Khan, affectionately known as King Khan, celebrated his 58th birthday in true Bollywood style. It was a night to remember, as the superstar hosted an opulent, star-studded extravaganza that left the glitterati of the film industry spellbound. Last night, behind the closed doors of a private soiree, Shah Rukh Khan played host to a galaxy of stars that only Bollywood can assemble.
Love Story in the Spotlight

Oct 30, 2023 | transcontinentaltimes.com | Ishita Chakraborty

UNITED STATES: Love is in the air, and Hollywood's newest power couple is taking center stage as Zoë Kravitz and Channing Tatum make headlines for their recent engagement. After two years of dating, the "Magic Mike" actor surprised fans and insiders alike with a heartfelt proposal to Kravitz. Despite the buzz around their engagement, both stars have been tight-lipped about the exciting news on their social media accounts.
A Comedic Genius Gone Too Soon

Oct 28, 2023 | transcontinentaltimes.com | Ishita Chakraborty

UNITED STATES: The world is in mourning today after the tragic news of the death of Matthew Perry, best known for his iconic role as Chandler Bing on the hit sitcomMatthew Perry was found dead in his Los Angeles home on October 28, 2023, at the age of 54. He was found in a jacuzzi at the home and there were no drugs found at the scene. Law enforcement sources said that there was no evidence of foul play.