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Ishita Chakraborty

Southern Asia

Editor-in-Chief at Transcontinental Times

●Brand Strategist● Content Writer ●Engineer ●Mental Health Advocate●Former EIC @Transctimes ●Cricket ● Views are my own

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Articles

  • AI-Human Hybrids for Marketing Research: Leveraging Large Language Models (LLMs) as Collaborators

    Feb 24, 2025 | dialnet.unirioja.es | Neeraj K. Arora |Ishita Chakraborty |Yohei Nishimura

    Ayuda Buscar en la ayuda Buscar en la ayuda

  • The Ultimate Research Assistant: How Marketing Researchers Can Effectively Collaborate with LLMs

    Jan 14, 2025 | ama.org | Neeraj K. Arora |Ishita Chakraborty |Yohei Nishimura

    Generative AI (GenAI), and large language models (LLMs) in particular, are transforming marketing. According to a 2023 BCG study, over 70% of chief marketing officers have embraced this technology, and experts predict GenAI to revolutionize marketing research—a $84.3 billion dollar industry in 2023—by automating and enhancing data collection, analysis, and insights generation.

  • Dietary Acrylamide: A Detailed Review on Formation, Detection, Mitigation, and Its Health Impacts

    Feb 12, 2024 | mdpi.com | Indira Govindaraju |Ishita Chakraborty |Hafizur Rahman |Maidin Sana

    All articles published by MDPI are made immediately available worldwide under an open access license. No specialpermission is required to reuse all or part of the article published by MDPI, including figures and tables. Forarticles published under an open access Creative Common CC BY license, any part of the article may be reused withoutpermission provided that the original article is clearly cited. For more information, please refer tohttps://www.mdpi.com/openaccess.

  • Surprise Event Leaves Fans Awestruck

    Nov 10, 2023 | transcontinentaltimes.com | Ishita Chakraborty

    SOUTH KOREA: In a whirlwind of excitement, BTS's Jungkook took Times Square by storm with a legendary performance, leaving fans buzzing with anticipation. However, an unexpected announcement from his agency on November 8 added a layer of mystery to the already electrifying atmosphere. The revelation of a surprise event on November 10 in New York City sent fans into a frenzy of speculation.

  • Paramount Unveils Trailer for 'Mean Girls' Musical

    Nov 8, 2023 | transcontinentaltimes.com | Ishita Chakraborty

    UNITED STATES: Lights, camera, plastics! Paramount Pictures has unveiled the first glimpse of the highly anticipated 'Mean Girls' adaptation, a theatrical rendition of the 2018 Tony-nominated musical inspired by the iconic 2004 comedy. Reneé Rapp, acclaimed for her role in 'The Sex Lives of College Girls,' takes the reins as the formidable Regina George, reprising her Broadway performance.

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Ishita
Ishita @Ishita_ch06
5 Jun 25

RT @Write_India: 𝐖𝐫𝐢𝐭𝐞 𝐈𝐧𝐝𝐢𝐚 𝐏𝐮𝐛𝐥𝐢𝐬𝐡𝐞𝐫𝐬 proudly presents '𝐓𝐡𝐞 𝐅𝐢𝐫𝐞 𝐨𝐟 𝐒𝐢𝐧𝐝𝐨𝐨𝐫: 𝐈𝐧𝐝𝐢𝐚’𝐬 𝐒𝐭𝐫𝐢𝐤𝐞 𝐀𝐠𝐚𝐢𝐧𝐬𝐭 𝐓𝐞𝐫𝐫𝐨𝐫' — a gripping nonfiction book…

Ishita
Ishita @Ishita_ch06
3 Jun 25

RT @SahraArdah: The Fire of Sindoor📕 Publishing soon by Write India Publishers @Write_India, this book explores #OperationSindoor Authors a…

Ishita
Ishita @Ishita_ch06
30 May 25

RT @SheJobs: As Mental Health Awareness Month comes to a close, we’re honoured to share insights from psychotherapist Janani Rao—on what it…