Ivo Gueorguiev

Jan 14, 2025 | techtrendspost.com | Ivo Gueorguiev

Embedded finance is redefining the way consumers interact with and leverage financial products. By leveraging technology, it is easier than ever to integrate financial services into non-financial platforms and provide a seamless experience for users. Many of today’s consumers demonstrate loyalty to brands outside of the traditional banking sector, with companies like Apple and Uber leading the way in providing embedded financial solutions.

Jan 13, 2025 | finextra.com | Ivo Gueorguiev

Embedded finance is redefining how consumers interact with and utilise financial products. By harnessing technology, it has become easier than ever to integrate financial services into non-financial platforms, delivering a frictionless experience for users. Many of today’s consumers display loyalty to brands outside the traditional banking sector, with companies like Apple and Uber leading the charge in delivering embedded financial solutions.

Nov 26, 2024 | finextra.com | Ivo Gueorguiev

As the Software-as-a-Service (SaaS) market surges, with projections reaching $1.2 trillion by 2032, the once open frontier has intensified significantly. With new business models constantly emerging and customer expectations evolving, SaaS providers are under pressure like never before. The challenges of high customer acquisition costs and declining returns on investment are making it increasingly difficult for companies to stand out and sustain growth.

Nov 4, 2024 | forbes.com | Ivo Gueorguiev

Ivo Gueorguiev, co-founder at Paynetics. Climate crises and critical social movements have caused consumers to spend their money with businesses that align with their values. Environmental and social governance (ESG) motivates consumers to switch or solidify their loyalty. A study by McKinsey and NielsenIQ reveals consumers are mindful of sustainability and actively support it through their spending habits. However, they aren’t the only ones putting their money where their mouth is.

Sep 9, 2024 | forbes.com | Ivo Gueorguiev

Ivo Gueorguiev, cofounder at Paynetics. Forget siloed financial services. The digital revolution is ushering in a new era where big tech is riding the embedded finance trend, fundamentally changing how businesses engage with customers. Gone are the days of clunky, third-party add-ons. Today, embedded finance seamlessly integrates financial services directly into non-financial platforms, creating a frictionless user experience. This isn't just a buzzword; it's a strategic imperative.