Articles

  • 3 weeks ago | crmbuyer.com | Jack M. Germain

    Studies show that marketers are cautiously investing in generative AI (GenAI) to enhance their marketing technology (martech) stacks. However, a gap between investment and understanding continues to hinder the adoption of GenAI as a tool for improving marketing efficiency and effectiveness. According to research released at the end of last year, 90% of organizations planned to invest in GenAI for marketing this year.

  • 4 weeks ago | crmbuyer.com | Jack M. Germain

    In today’s fast-moving marketplace, CRM platforms have evolved from luxury add-ons to essential infrastructure — especially for small and midsize businesses (SMBs) trying to stay competitive. A CRM is more than a tech upgrade; it’s a strategic shift that breaks down silos, boosts productivity, and empowers smaller teams to operate like enterprise players. Its powerful tools help SMBs compete smarter and grow faster. Still, many companies overlook the hidden costs of operating without one.

  • 1 month ago | technewsworld.com | Jack M. Germain

    Care management platform DexCare is applying artificial intelligence (AI) in an innovative way to fix health care access issues. Its AI-driven platform helps health systems overcome rising costs, limited capacity, and fragmented digital infrastructure.

  • 1 month ago | crmbuyer.com | Jack M. Germain

    Relying on a single, all-in-one CRM platform can cause more headaches than it solves, making it harder for brands to scale efficiently and react quickly to changing customer demands. Composable commerce’s modular approach allows companies to integrate various independent technologies best suited to their unique needs. Unlike headless architecture, it does not require much back-end maintenance.

  • 1 month ago | linuxinsider.com | Jack M. Germain

    Open-source software (OSS) may be in the crosshairs of military and government agencies as the U.S. Department of Defense (DOD) evaluates the risks of both free and proprietary software. Katie Arrington, the DOD’s CIO, issued a memo on May 2 announcing the Software Fast-Track (SWFT) initiative to reform how software is acquired, tested, and authorized.

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