Jack O'Brien

Hollywood

Creative Director and Head at How Stuff Works

Co-founder Cracked. Co-host Daily Zeitgeist. Head of Comedy iHeart

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Articles

Lilly duets with 'Modern Family' star Eric Stonestreet for Mounjaro campaign

1 week ago | prweek.com | Jack O'Brien

INDIANAPOLIS: As Eli Lilly and Company elevates the profile of its popular GLP-1 drug Mounjaro, the drugmaker has found a partner — or two — to support the mission. Lilly has unveiled a paid partnership with Emmy Award-winning actor Eric Stonestreet, best known for his role as Cameron Tucker on the ABC sitcom Modern Family.
Has The Humble Resort Ski Tour Gone Out Of Style?

1 week ago | yahoo.com | Jack O'Brien

Oh, to have been a climber. That wiry metaphor of artistry on wall. Taking to the simplest if most meaningful of vertical tasks–whether on slopes covered in snow and ice, or under a megalithic granite overhang–they lay bare the modern human condition through self-powered ascension of mountain. Yes, it’s hopelessly recreational, rife with problematic questions of the socioeconomic sort and beyond, and self-absorbed to its core.
With short film, Eli Lilly is Seeking to transform itself as a drugmaker

2 weeks ago | prweek.com | Jack O'Brien

INDIANAPOLIS: If Eli Lilly’s latest ad is any indication, the drugmaker wants to differentiate itself from other pharma giants. How it intends to do so is by showcasing the company’s values and recruiting top talent. On Friday, Lilly debuted Seeking, a national multichannel campaign featuring the 60-second ad as well as shorter spots that feature different areas of focus for the brand.
Armed with flowers and fashion, Zyrtec makes its mark on allergy season

2 weeks ago | prweek.com | Jack O'Brien

SUMMIT, NJ: Instead of fighting fire with fire, Zyrtec is fighting allergy season with flowers and fashion. The Kenvue allergy brand has rolled out a 360-campaign leaning into cultural and design elements inspired by spring blooms. The effort began with a partnership with floral artist Lewis Miller. An in-person activation took place on May 7 at the Union Square subway station in New York, complete with Miller’s Flower Flash pop up.
Armed with flowers and fashion, Zyrtec makes its mark on allergy season

3 weeks ago | campaignlive.com | Jack O'Brien

Instead of fighting fire with fire, Zyrtec is fighting allergy season with flowers and fashion. The Kenvue allergy brand has rolled out a 360-campaign leaning into cultural and design elements inspired by spring blooms. The effort began with a partnership with floral artist Lewis Miller. An in-person activation took place on May 7 at the Union Square subway station in New York, complete with Miller’s Flower Flash pop up.
Los Angeles Rams, Edwards Lifesciences tease heart valve failure effort in PSA

4 weeks ago | prweek.com | Jack O'Brien

LOS ANGELES: Around 12 million Americans are affected by heart valve disease but an estimated 75% of people are unaware of the condition, which creates a need for greater awareness about the condition. To elevate the profile of heart valve failure, Edwards Lifesciences is expanding its partnership with the Los Angeles Rams. The two organizations first teamed up in August 2023 to raise awareness of the life-threatening disease and prioritize free health screenings for people 65 and older.
Los Angeles Rams, Edwards Lifesciences tease heart valve failure effort in PSA

1 month ago | campaignlive.com | Jack O'Brien

The full PSA, which was produced by Rams Studio in partnership with Weber Shandwick, will premiere later this summer when the team’s training camp gets underway. Around 12 million Americans are affected by heart valve disease but an estimated 75% of people are unaware of the condition, which creates a need for greater awareness about the condition. To elevate the profile of heart valve failure, Edwards Lifesciences is expanding its partnership with the Los Angeles Rams.
During a month of TV upfronts, Publicis Health Media elevates medical marketing

1 month ago | campaignlive.com | Jack O'Brien

In its fifth year, the PHM HealthFront continues to serve as a major industry draw for compelling programming and celebrity appearances. Every year when late spring arrives, marketers and media buyers have no shortage of upfronts at their disposal — whether from broadcast TV networks, cable companies or streaming platforms. However, when it comes to advertising upfronts with a medical marketing focus, Publicis Health Media appears to have cornered the market.
Tele Dribble: The Inescapable Path of a Ski Writer

1 month ago | yahoo.com | Jack O'Brien

Skiing and metacognition is a fraught pairing. This sport–known for its indulgence in the good times–is an escape, after all. It even has its own escape; the off-season, the time we move into now, when the snow retreats and the mind can indulge in other pursuits. This coming-and-going marks a beautiful balance, and while it’s one some of us undoubtedly take stock in, for the most part our subculture tends to avoid introspection on the ski life.
Kevin Hart-backed documentary Group Therapy unpacks mental health issues

1 month ago | prweek.com | Jack O'Brien

Kevin Hart-backed documentary Group Therapy unpacks mental health issues The comedianâ€™s production company, Hartbeat, teamed with VML and GroupM to bring the feature-length documentary on mental health to life. by Jack O'Brien, MM+M