Jack O'Brien

Hollywood

Creative Director and Head at How Stuff Works

Co-founder Cracked. Co-host Daily Zeitgeist. Head of Comedy iHeart

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Articles

GSK-backed Lifetime original movie highlights meningitis risks for teens

2 weeks ago | prweek.com | Jack O'Brien

PHILADELPHIA: GSK and Lifetime are once again collaborating on a media project to raise awareness of the risks associated with meningitis. On June 28, Lifetime will air the GSK-backed film Pretty Hurts, which is based on real patient stories and highlights the serious and potentially rapid progression of meningitis.
GSK-backed Lifetime original movie highlights meningitis risks for teens

2 weeks ago | campaignlive.com | Jack O'Brien

GSK and Lifetime are once again collaborating on a media project to raise awareness of the risks associated with meningitis. On June 28, Lifetime will air the GSK-backed film Pretty Hurts, which is based on real patient stories and aims to highlight the serious and potentially rapid progression of meningitis.
Is The Gear Debate in Telemark Overcooked?

2 weeks ago | yahoo.com | Jack O'Brien

The moment at hand was monumental. Certainly not in a universal sense, but for the niche activity of telemark skiing –a pursuit long-ignored by the wider ski industry–the introduction of new, innovative gear was indeed pivotal. In my hands was Scarpa’s vastly revamped TX Pro–the sport’s late-coming modern boot. And it absolutely marked something of a watershed. For years prior, a hypothetical new telemark boot had been not only the subject of endless hypotheses.
This Skier Is Making a Case for Eschewing Technology

3 weeks ago | yahoo.com | Jack O'Brien

Ross Douthat, the regular conservative New York Times columnist, recently sat down with researcher Daniel Kokotajlo to chat AI on his Times-affiliated podcast. And, while the future is still yet to play out, Kokotajlo’s predictions are beyond bleak.
Lilly duets with 'Modern Family' star Eric Stonestreet for Mounjaro campaign

4 weeks ago | prweek.com | Jack O'Brien

INDIANAPOLIS: As Eli Lilly and Company elevates the profile of its popular GLP-1 drug Mounjaro, the drugmaker has found a partner — or two — to support the mission. Lilly has unveiled a paid partnership with Emmy Award-winning actor Eric Stonestreet, best known for his role as Cameron Tucker on the ABC sitcom Modern Family.
Has The Humble Resort Ski Tour Gone Out Of Style?

1 month ago | yahoo.com | Jack O'Brien

Oh, to have been a climber. That wiry metaphor of artistry on wall. Taking to the simplest if most meaningful of vertical tasks–whether on slopes covered in snow and ice, or under a megalithic granite overhang–they lay bare the modern human condition through self-powered ascension of mountain. Yes, it’s hopelessly recreational, rife with problematic questions of the socioeconomic sort and beyond, and self-absorbed to its core.
With short film, Eli Lilly is Seeking to transform itself as a drugmaker

1 month ago | prweek.com | Jack O'Brien

INDIANAPOLIS: If Eli Lilly’s latest ad is any indication, the drugmaker wants to differentiate itself from other pharma giants. How it intends to do so is by showcasing the company’s values and recruiting top talent. On Friday, Lilly debuted Seeking, a national multichannel campaign featuring the 60-second ad as well as shorter spots that feature different areas of focus for the brand.
Armed with flowers and fashion, Zyrtec makes its mark on allergy season

1 month ago | prweek.com | Jack O'Brien

SUMMIT, NJ: Instead of fighting fire with fire, Zyrtec is fighting allergy season with flowers and fashion. The Kenvue allergy brand has rolled out a 360-campaign leaning into cultural and design elements inspired by spring blooms. The effort began with a partnership with floral artist Lewis Miller. An in-person activation took place on May 7 at the Union Square subway station in New York, complete with Miller’s Flower Flash pop up.
Armed with flowers and fashion, Zyrtec makes its mark on allergy season

1 month ago | campaignlive.com | Jack O'Brien

Instead of fighting fire with fire, Zyrtec is fighting allergy season with flowers and fashion. The Kenvue allergy brand has rolled out a 360-campaign leaning into cultural and design elements inspired by spring blooms. The effort began with a partnership with floral artist Lewis Miller. An in-person activation took place on May 7 at the Union Square subway station in New York, complete with Miller’s Flower Flash pop up.
Los Angeles Rams, Edwards Lifesciences tease heart valve failure effort in PSA

1 month ago | prweek.com | Jack O'Brien

LOS ANGELES: Around 12 million Americans are affected by heart valve disease but an estimated 75% of people are unaware of the condition, which creates a need for greater awareness about the condition. To elevate the profile of heart valve failure, Edwards Lifesciences is expanding its partnership with the Los Angeles Rams. The two organizations first teamed up in August 2023 to raise awareness of the life-threatening disease and prioritize free health screenings for people 65 and older.