Jackie Hilgert

Editor-at-Large at BankBeat

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Articles

Associated embraces Midwest identity

1 month ago | banknews.com | Jackie Hilgert

Midwestern Dad knows he can bank online, but he’d rather come into the branch: Can’t show a computer my trail cam pics. Look at this sucker, still got the velvet on … What’s a guy gotta do to get a sucker around here?
Tech, social and AI are table stakes for marketers

1 month ago | banknews.com | Jackie Hilgert

Editor’s Note: BankBeat reached out to 15 marketing professionals to ask how they manage today’s marketing challenges and learn how they make the most of today’s opportunities. This is the final in a three-part series capturing their responses. The first and second parts of the series were published online May 1 and May 8, respectively. Technology, including social media and AI promise to be an equalizer for marketers, allowing small banks to achieve big reach — if that’s their goal.
Should marketers respect tradition or shoot for viral?

1 month ago | banknews.com | Jackie Hilgert

Editor’s Note: BankBeat reached out to 15 marketing professionals to ask how they manage today’s marketing challenges and learn how they make the most of today’s opportunities. This is the second in a three-part series capturing their responses. The first part of the series was published online May 1. Banking is a traditional space and the subject matter is serious, sometimes complicated.
Bank marketers share insights into their challenges, successes

1 month ago | banknews.com | Jackie Hilgert

Editor’s Note: BankBeat reached out to 15 marketing professionals to ask how they manage today’s marketing challenges and learn how they make the most of today’s opportunities. This is the first in a three-part series capturing their responses. There was a time when all a bank had to do to gain new customers was to offer them a gift. A new toaster perhaps. Or a coin bank. Add a tray of cookies and a pot of coffee to the lobby and you made coming into the bank an occasion.
Bank On Women focuses on growth even as DEI comes under fire

2 months ago | banknews.com | Jackie Hilgert

Diversity, equity and inclusion is all over the news. One of the first moves by the Trump administration was to dismantle DEI initiatives throughout government. In a perverse twist on “me too,” many high-profile corporations, including a number of large banks, also scaled back their DEI programs.
Alexis Baxley sees the need for community bank specific representation

2 months ago | banknews.com | Jackie Hilgert

With a membership of 50 banks, and room to grow that number by less than two dozen, Alexis Baxley, president of the Independent Community Banks of North Dakota since last July, believes there still exists a need for community bank specific representation.
Being seen for who you are and what you do is important and valuable.

2 months ago | banknews.com | Jackie Hilgert

Editor’s Note: This story was included in the April 10 Pulse sent to subscribers by BankBeat. As you cogitate current economic events, you may have concluded that you will need to do more with less to have a shot at staying even.
Amazing Outside Directors 2025: Jennifer Docherty

Mar 27, 2025 | banknews.com | Jackie Hilgert

Instead of asking Docherty for help recruiting a qualified Bank On Women candidate, however, Reiling offered a board seat to her. After two decades of investment banking and legal experience at Piper Sandler, Docherty was no stranger to such offers. But she’d always declined. Better to wait until she wasn’t working, or working so much, was her thinking. But this time was different, she said, because Sunrise was different. “They’re so differentiated in the banking space,” she said.