Jacquelyn Fradette

Apr 13, 2023 | lexology.com | Amy P. Lally |Benjamin Mundel |Jacquelyn Fradette

Today the Federal Trade Commission (FTC) issued a press release announcing that it is issuing “notices of penalty offenses” to almost 700 marketing companies, challenging the bases that the companies use for making “product claims,” particularly “health claims.” The FTC stated that it plans to use its penalty offense authority, which allows it to seek up to US$50,120 per violation, to “remind advertisers of the legal requirement” “to have a reasonable basis to support objective product...