Jacqui Parr

London

Editor at The Grocer

All things to all people - particularly if you need a sarcastic hippy. Rock and indeed the roll.

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Articles

Tesco teams up with Deliveroo Express as first white-label delivery partner

2 weeks ago | thegrocer.co.uk | Jacqui Parr

Deliveroo has developed a new white-label solution for grocery retailers, with Tesco the first brand to partner with Deliveroo Express. Deliveroo Express will be fulfilling the orders for three Tesco Whoosh stores across Ireland, as the retailer taps into Deliveroo’s logistics technology and extensive rider network, with an infrastructure of around 2,500 riders in the area.
Media Bites 9 April: Aldi overtakes Asda and Trump tariffs fallout

2 weeks ago | thegrocer.co.uk | Jacqui Parr

The news continues to be dominated with the fallout from Trump’s international trade tariffs, with the ’explosive’ tariffs now in effect, including an 104% on China, the world’s biggest exporter. The additional charge was announced yesterday, after China said it was issuing retaliatory tariffs of 34% and refused to back down when challenged.
Media Bites 11 November: Tesco, Asda and M&S

Nov 11, 2024 | thegrocer.co.uk | Jacqui Parr

Budget fall out continues to be a top priority for the nationals, with The Sunday Times revealing that Tesco is facing a wage bill increase of £1 billion following the national insurance tax increase. According to analysis by Morgan Stanley, Tesco - which is the largest private sector employer in the UK with 300,00 employees - will be facing an additional £250 million on its yearly tax bill from next April.
Media Bites 11 November: Tesco, Asda and M&S

Nov 10, 2024 | thegrocer.co.uk | Jacqui Parr

Budget fall out continues to be a top priority for the nationals, with The Sunday Times revealing that Tesco is facing a wage bill increase of £1 billion following the national insurance tax increase. According to analysis by Morgan Stanley, Tesco - which is the largest private sector employer in the UK with 300,00 employees - will be facing an additional £250 million on its yearly tax bill from next April.
Why simply being sustainable is 'no longer a differentiator'

Oct 24, 2024 | marketing-beat.co.uk | Jacqui Parr

Not only is sustainability one of the defining issues of our time, businesses and particularly the advertising sector have come under fire for their collective contribution to the problem.
Sainsbury's ad banned for breaking infant formula marketing rules

Oct 15, 2024 | marketing-beat.co.uk | Jacqui Parr

A Sainsbury’s advert has been banned for breaking UK advertising rules after an influencer post was held to have been a marketing communication for infant formula. The Advertising Standards Authority (ASA), which upheld the complaint, also ruled that the Instagram post by influencer Kayleigh Johnson was not obviously identifiable as an advert. Johnson’s post first appeared in June this year, featuring a box with the question: “Are you going to breastfeed? If not what formula will you use?”.
Channel 4 Social Trends Uncovered: What the hell is mogging?

Oct 12, 2024 | marketing-beat.co.uk | Jacqui Parr

Channel 4 social branded entertainment executive Hana Khan talks us through why mogging is one trend that is set to play a key role for brands.
The menopause shit show: are brands trading on desperation?

Oct 8, 2024 | marketing-beat.co.uk | Jacqui Parr

Dark Horses CEO Melissa RobertsonI have a brand new menopause symptom and put very simply, it’s ragefulness. A white hot fury that comes from absolutely nowhere. Actually, no, that’s not entirely true. It’s generally triggered by frustrating situations and people being dickheads. However, even I am sufficiently self-aware to understand that my new instinctive response to these minor provocations is extreme.
It Ha-Ha-Has to be Heinz as creepy 'smile' creative goes global

Oct 4, 2024 | marketing-beat.co.uk | Jacqui Parr

It’s a clear sign that Halloween is just round the corner (and The Joker is about to hit cinema screens) when Heinz leans heavily into a creepy ‘smile’ creative for its latest global campaign cooked up by Gut New York. ‘Heinz Smiles’ is a sinister series of three digital, OOH and social ads which have been created in response to research revealing that the ketchup brand’s fans are unapologetic about defying dinner etiquette and getting a little messy.
System1's September ad takedown: KitKat, Amazon and Channel 4

Oct 2, 2024 | marketing-beat.co.uk | Jacqui Parr

Adverts, eh. Sometimes they’re good, sometimes they’re great and sometimes they miss the mark entirely. But ultimately – outside of the marketing echo chamber (we’re looking at you, Burger King) – what we really need to know is the impact they make on consumers in the Real World. Thank goodness then, for System1, which analyses the effectiveness of hundreds of new ads each month, applying a unique star rating to assess the likely success and commercial impact of the creative.