Jad Haidar

2 months ago | arabadonline.com | Iain Akerman |Jad Haidar

TBWA\RAAD Saudi Arabia: Re-laying the foundations for success With the relaunch of its operations in Saudi Arabia, TBWA\Raad is not only looking for growth but to forge a reputation for incredible, disruptive work.

2 months ago | arabadonline.com | Iain Akerman |Jad Haidar

The Magnetic Lure of Saudi Arabia Dozens of regional and international agencies are expanding into Saudi Arabia, looking to capitalise on the kingdom’s growth and contribute to its transformation “You can read all the reports about Saudi Arabia’s transformation, but unless you’re on the ground, you can’t feel the excitement,” says Tanya Dernaika, a stalwart of the region’s advertising industry and now managing director of strategy at Fraser. “You can’t understand the cohesiveness that Vision...

2 months ago | arabadonline.com | Iain Akerman |Jad Haidar

The fundamentalists of Das Kapital Hubert Boulos and Ramsey Naja, two ad veterans unafraid to speak their minds, are forging a new path with Das Kapital There appears to be some misunderstanding about Das Kapital, the new boutique agency founded by Hubert Boulos and Ramsey Naja. And that confusion surrounds its name. Instead of recognising its nod to Karl Marx’s seminal work of philosophy and economic theory, many have mistakenly assumed the agency is a financial startup. Boulos laughs, as do...