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Jake Bickerton

London

Editorial Director at Broadcast Magazine

Editorial Director at Broadcast Sport

Editorial Director at Broadcast Tech Magazine

Editorial director of @Broadcast_Sport & @Broadcast_Tech, tech editor of @Broadcastnow. Also write about & make music.

Articles

  • 3 days ago | broadcastnow.co.uk | Jake Bickerton

    YouTube doesn’t have the desire or capability to buy and broadcast sports feeds, says Rob Pilgrim, head of sportYouTube isn’t going to bid for sports rights or make content, said Rob Pilgrim, head of sport at YouTube at Westminster Media Forum’s The future for sports broadcasting in the UK this morning. He said what YouTube does is complementary to traditional broadcast, offering a “powerful complementary platform to reach wider audiences”.

  • 4 days ago | broadcastnow.co.uk | Jake Bickerton

    Huw Evans at Oliver and Ohlbaum Associates says rights values could fall due to a lack of major challengers to pay-TVThere is likely to be a decline in the value of sports rights over the coming years, according to Huw Evans, senior consultant at Oliver and Ohlbaum Associates. Speaking at Westminster Media Forum’s The future for sports broadcasting in the UK event this morning, Evans said sports rights spending has slowed in the last five years (from £3.9bn in 2019 to £3.4bn in 2024).

  • 4 days ago | broadcastnow.co.uk | Jake Bickerton

    The aim is to bring the sport to new audiences through music, lifestyle, and entertainment activationsElectric raceboat championship E1 has partnered with agency Roc Nation Sports International to showcase E1’s “purpose-driven ethos” through storytelling and creative campaigns across the remainder of the 2025 season.

  • 1 week ago | broadcastnow.co.uk | Jake Bickerton

    The inaugural Legends Team Cup will kick off from 14–16 August 2025 in EuropeWarner Bros. Discovery (WBD) is partnering with the Legends Team Cup to show the new international tennis tour for iconic players of the ATP Tour. Players will compete in three elite teams across the US and Europe. WBD Sports will offer live coverage of all seven tournaments taking place across a host of locations in 2025 on its streaming platforms including HBO Max and discovery+.

  • 1 week ago | broadcastnow.co.uk | Jake Bickerton

    It will broadcast all Wales matches in the UEFA Women’s Euro 2025 as well as live coverage of the opening match of the 2025 Lions TourS4C will bring comprehensive coverage of the Wales team at the UEFA Women’s Euro 2025 in Switzerland next month with live broadcasts of all the Wales matches on S4C.

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Jake Bickerton
Jake Bickerton @jake_bickerton
12 Jun 25

RT @AI_Media_News: '@SpotifyUK has launched #generativeAI #ads for UK advertisers. The feature has been available in the US and Canada for…

Jake Bickerton
Jake Bickerton @jake_bickerton
11 Jun 25

RT @broadcast_sport: Viewing numbers for the #PremierLeague on Sky Sports were down by 10% last season, and down by 5% on TNT Sports compar…

Jake Bickerton
Jake Bickerton @jake_bickerton
9 Jun 25

RT @AI_Media_News: '@LumaLabsAI has added a ‘Modify Video’ function to its Dream Machine application, which alters short video clips, turni…