James De Roche

1 month ago | contentmarketinginstitute.com | James De Roche

I watched a thought leadership program implode in real time. The CEO issued an edict: “Let’s get more thought leadership out there.” To make it stick, the company tied participation to bonuses and promotions. A slow-motion disaster followed. Team members cranked out generic GPT content to hit their goals. Leadership skimmed it, nodded, and approved. None of the content stuck with sales prospects. Real opportunities stayed locked in the organization.

1 month ago | contentmarketinginstitute.com | James De Roche

James De Roche is the founder of Lead Comet, a consultancy that helps service firms differentiate, build trust as thought leaders, and improve sales outcomes. Their interview-driven approach to sales enablement helps businesses get more interesting (and profitable) projects.

Dec 28, 2023 | channelpronetwork.com | James De Roche

By following the same playbook your IT team uses to research, build, test, and iterate digital initiatives, you can successfully scale your company. While IT firms excel at driving lasting organizational change for their clients, they often struggle to scale their organizations. Successful digital transformations follow repeatable processes. By following that same playbook your IT team uses to research, build, test, and iterate digital initiatives, you can successfully scale your company.