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1 week ago | 
famouscampaigns.com | James Herring
Stella Artois is raising a glass to the chaos of nights out with its latest cheeky campaign, Claustrobars. Created with Grey London and shot by world-renowned photographer Ale Burset, the out-of-home series captures the all-too-familiar bar scene: elbows flying, queues stretching, and the relentless hustle for a drink. But in the middle of the madness? One cool customer, untouched by the turmoil, blissfully sipping a Stella.
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3 weeks ago | 
famouscampaigns.com | James Herring
YSL Beauty has unveiled a gripping new PSA, Don’t Call It Love, as part of its global ‘Abuse Is Not Love’ initiative, spotlighting the hidden signs of intimate partner violence. At first glance, the short film plays like a classic luxury ad elegant couple, dreamy Paris, glamorous parties. But as the story rewinds, the truth unfolds: subtle yet disturbing warning signs of abuse were there all along. From jealousy to blackmail, the campaign highlights nine key behaviors often mistaken for love.
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4 weeks ago | 
famouscampaigns.com | James Herring
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4 weeks ago | 
famouscampaigns.com | James Herring
Lynx and LOLA MullenLowe have just rewritten the dating playbook with catnip. Introducing ‘Lynx with Catnip’, the world’s first body fragrance designed not just to attract people, but their pets too. Why? Because apparently, the cat does have to like you. A Censuswide survey found that 60% of cat owners wouldn’t date someone their feline disapproved of. So, Lynx did what Lynx does best: turned a dating dilemma into a bold fragrance innovation.
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4 weeks ago | 
famouscampaigns.com | James Herring
Bristol’s old Debenhams building has just had a radical revamp – it’s now a skatepark. Now dubbed Shredenhams, the once-iconic department store has swapped retail racks for ramps, thanks to Campus Skateboarding, the team behind Bristol’s beloved Campus Pool and Park. With dozens of currently abandoned former retail spaces across the UK this is great, creative way to reinvigorate our failing high streets.
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1 month ago | 
famouscampaigns.com | James Herring
A new ad campaign from overnight oats disruptor Oat Cult is bringing pagan horror to breakfast time. Created by creative agency Insiders, the launch film is a dark love letter to cult cinema, blending pagan rituals, horror homages and British humour in a surreal ode to probiotic oats. The black-and-white spot follows a sleepy man preparing his Oat Cult breakfast in a remote cottage, only to be lured into an eerie, oat-filled ceremony reminiscent of The Wicker Man and Midsommar.
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1 month ago | 
famouscampaigns.com | James Herring
The classic Mentos and cola reaction is getting a new twist – with the launch of the Mentos Fizzooka in Fortnite Creative. Created by Mentos and BBH London, the Fizzooka is a custom rocket launcher shaped like a giant Mentos roll and cola bottle, and it’s set to shake up the game. For the next two weeks, the Fizzooka will feature in popular Creative maps reaching over a million players daily.
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1 month ago | 
famouscampaigns.com | James Herring
If you’ve ever wanted your workspace to channel the eerie elegance of Severance, Ikea Australia has just the vibe. The retailer is tapping into the show’s haunting aesthetic to promote office furniture that could’ve been snatched from Lumon Industries. The Severance interiors walk a fine line between dystopian and design-forward, blending stark white walls with smooth curves, dark wood accents, and retrofuturistic geometry. All sounds a bit IKEA-ish doesn’t it.
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1 month ago | 
famouscampaigns.com | James Herring
Apple has just dropped a five-minute masterpiece for the launch of AirPods 4, and it’s mesmerising. Directed by Spike Jonze and starring Pedro Pascal, the film is a visually striking exploration of music’s transformative power. The campaign was created with TBWA\Media Arts Lab, Los AngelesThe ad follows Pascal’s character as he copes with a painful breakup. But when he activates the AirPods 4’s Active Noise Cancellation (ANC), his cold, grey reality shifts into a vivid, dreamlike world.
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1 month ago | 
famouscampaigns.com | James Herring
Liquid Death is making sure mums-to-be stay ultra-hydrated with its latest release: Kegs For Pregs. The brand, known for its irreverent take on hydration, has introduced limited-edition 5-litre mini kegs in the U.S – with an irreverent promo starring Kylie Kelce. In the ad, other women join Kelce at the bar, chugging kegs of water and belly bumping to the catchy jingle: “Kegs for pregs, we’re drinking for two.”Video via Liquid Death
