James Herring

London

Editor at Famous Campaigns

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Articles

Pope’s Final Gift: Popemobile transformed to aid Gaza’s children

1 week ago | famouscampaigns.com | James Herring

In a powerful parting gesture, Pope Francis asked that his iconic popemobile be turned into a mobile health clinic for children in Gaza. The vehicle, currently being outfitted with life-saving medical equipment, will soon navigate devastated areas to reach injured and malnourished children amid a collapsed healthcare system. The initiative, led by Caritas Jerusalem with support from Caritas Sweden, aims to deliver urgent care – vaccines, infection tests, sutures, and oxygen to the most vulnerable.
LEGO hits top gear at Miami GP with driveable F1 car parade

1 week ago | famouscampaigns.com | James Herring

The Formula 1 Miami Grand Prix got a playful twist this weekend, as LEGO took over the Drivers’ Parade with 10 fully driveable F1 cars – made almost entirely out of bricks. In partnership with Formula 1 and all 10 teams on the grid, the LEGO Group unveiled near life-size versions of F1 cars, each made from nearly 400,000 bricks, weighing in at 1,500kg, and capable of hitting speeds up to 20 km/h.
Gymshark gives Hyrox patches a new home at Londrette pop-up

1 week ago | famouscampaigns.com | James Herring

Over the Bank Holiday weekend, Gymshark brought a fresh idea to the Hyrox community with the launch of its Gymshark Londrette – a retro laundrette and tailor shop pop-up in east London. Inspired by a simple insight – that most Hyrox finisher patches are forgotten in drawers, car boots, or lost altogether – the team decided to give them new life. The solution? A hoodie you could actually wear, stitched with your hard-earned patches on the spot.
Russell Hobbs unveils giant kettle installation at Westfield

2 weeks ago | famouscampaigns.com | James Herring

Russell Hobbs is making a statement in Westfield White City with a striking outdoor ad to launch its new ‘Calm Kettle’. The special-build installation features a giant 3D version of the kettle itself, integrated into the word ‘RELAX’ on the billboard. The campaign is the brand’s first foray into out-of-home builds and was developed by Leeds agency Ponderosa, with media handled by Wavemaker North.
Heineken taps Joe Jonas to help the world go ‘Social Off Socials’

2 weeks ago | famouscampaigns.com | James Herring

★★★★☆Heineken is taking aim at digital burnout with its new global campaign “Social off socials”, created by LePub, and fronted by Joe Jonas. The campaign invites people to unplug and rediscover the joy of real-life hangouts—no screens, no scrolls, just actual socialising. To get the message across, Heineken enlisted a mix of creators including Dude with Sign, Lil Cherry, and Sherlina Nyame to poke fun at life without social engagement.
Olivia Colman declares crumpets a national treasure in Warburtons’ new ad

2 weeks ago | famouscampaigns.com | James Herring

★★★★☆Warburtons is back with another star-studded commercial, this time enlisting Oscar-winner Olivia Colman for a deliciously dramatic turn in The Inspection. Known for its playful ads featuring the likes of Robert De Niro and Samuel L. Jackson, the UK’s biggest bakery brand is doubling down on its Hollywood formula – with a British twist. In the new campaign, Colman leads a mock government agency, the Department of National Treasures (D.O.N.T), on a crumpet crackdown.
The Ordinary highlights celebrity endorsement costs with New York pop-up

2 weeks ago | famouscampaigns.com | James Herring

The Ordinary is taking a closer look at the price of fame with its latest pop-up, The Secret Ingredient Store, launched in New York City over the weekend. At 433 Broadway, the Deciem-owned brand filled its window with stacks of The Ordinary-branded dollar bills to illustrate how much more consumers might pay if celebrity endorsements were part of its business model.
Virgin Atlantic unveils bold new OOH campaign at Piccadilly Lights

2 weeks ago | famouscampaigns.com | James Herring

Virgin Atlantic has launched a striking new out-of-home campaign as part of its ongoing Be A Rainbow platform. The hero image features a woman dressed in the airline’s signature red, diving into swirling, cloudlike waves her body forming the shape of a plane, complete with the iconic Virgin tail fin. The creative, developed by Lucky Generals with media support from PHD UK and Talon, made its debut on London’s famous Piccadilly Lights and is set to appear on other major global sites.
WWF Denmark highlights impact of consumerism on animal habitats

2 weeks ago | famouscampaigns.com | James Herring

Ai designer Nikolaj Lykke Viborg created a series of ads for WWF Denmark. The ‘hidden cost’ campaign highlights habitats of many animals are being destroyed to make room for the production of food, makeup and other consumer goods. Nikolaj says; “I’ve tested how to use AI to create emotional and visually strong ads that could be reminiscent of something you’d see in a real campaign.
Poker chip sculpture exposes hidden toll of gambling harm on kids

3 weeks ago | famouscampaigns.com | James Herring

A striking new installation at Westfield London is turning heads — and sparking vital conversations. GambleAware, the UK’s leading gambling harm charity, has unveiled an 85,000 poker chip sculpture, with each chip representing a child aged 11–17 currently suffering from gambling-related harm. Developed with Lucky Generals and Creative Giants, the installation highlights how gambling isn’t just an adult issue.