James Hickey

1 week ago | rfidjournal.com | James Hickey

Efficiency is the name of the game in business. The more efficient an enterprise is, the more money leaders save and can reinvest in it. Technology has made this endeavor increasingly possible, and RFID is one of the many modern tools offering this advantage and more. However, integrating RFID into existing systems requires careful attention. To find the best RFID option for the company, decision-makers must outline why they want to include it in the first place.

1 week ago | rfidjournal.com | James Hickey

Chinook is an innovative response which, thanks to its design and functionality, contributes significantly to boosting the circular economy, integrating advanced technology and food safety. This inlay is a rugged and reliable solution for reusable and microwaveable food packaging, a unique feature that allows for repeated use without affecting food safety and RFID functionality.

1 week ago | demandgenreport.com | James Hickey

The power of incentive compensation extends far beyond traditional sales commissions. It is now a key driver of organizational growth as businesses adapt to new economic challenges and competitive landscapes. According to CaptivateIQ’s “2025 State of Incentive Compensation Management Report,” more than half of companies (59%) are prioritizing incentive programs to fuel growth while aligning performance with both short-term wins and long-term strategic goals.

1 week ago | demandgenreport.com | James Hickey

Oktopost announced the acquisition of Milk Video, a video creation company focused on simplifying short-form video editing for marketers. The acquisition reinforces Oktopost’s commitment to helping B2B marketing leaders create more impactful content and drive real business impact through more engaging content strategies.

1 week ago | demandgenreport.com | James Hickey

In today’s competitive B2B landscape, marketing teams face increasing pressure to deliver qualified leads and drive revenue despite limited resources. Account-based marketing (ABM) has emerged as the strategic solution, allowing organizations to focus their efforts on accounts that matter most and have the highest likelihood of conversion.