James Landry

Jun 29, 2024 | heinzmarketing.com | Sheena McKinney |Jason Ball |James Landry

SummarySome of our favorite B2B sales and marketing posts from around the web this week. Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

Dec 4, 2023 | techtarget.com | James Landry

Many B2B organizations are beginning to harness the power of intent data to optimize their go-to-market strategy and reach buying teams in ways they have never been able to before. However, many businesses are seeing break points in their intent adoption journey. These gaps often end up alienating critical team members and can cost your organization valuable resources as you try to get back on track.