James Moran

Feb 14, 2025 | ipsos.com | James Moran |Reena Roy |Eliana Polimeni |Kristen Odenbach

We are entering an era where many consumers are re-evaluating their relationship with alcohol. According to the Ipsos Essentials, 20% of Canadians stated that they are avoiding alcohol consumption to stay healthy. The Ipsos Alcohol Consumption Tracker (ACT) highlights this behavioural shift, compelling the alcoholic beverage industry to adapt by creating low-to-no-alcoholic beverages to continue to retain portfolio market share.