James Morris

1 month ago | onlinelibrary.wiley.com | James Morris |Emma Davies

The pleasures of alcohol consumption are highly valued, particularly amongst people drinking above low-risk levels. Improving risk awareness is important, but ‘no safe level’ and fear-based messages may be ineffective or even counterproductive if they do not account for a complex range of social and cognitive moderators. Nicholls and Hunt propose three arguments for why pleasure should be taken more seriously in alcohol research and policy debates [1].